Senior Art Director

Welcome to Fable, where we make beautiful, functional home decor. We design pieces that are made to last and meant to be lived with — bringing better to every home, one ritual at a time.

Role Impact:

Fable is looking for an Art Director to shape the creative voice of our brand — and to help us become the Aesop of home decor. This is a senior creative role for someone who can set the visual tone across everything we do, lead a small in-house team, and bring more humanity, warmth, and craft to how Fable shows up in the world. If you believe great design tells a story — and that the best brands feel like a place, not just a logo — we'd love to meet you.

Responsibilities:

- Own the creative direction for all major brand moments — including Holiday, BFCM, product launches, and product merchandising stories — from initial concept through final execution.

- Set the visual tone for the Fable brand across every customer touchpoint: site, email, social, paid, packaging, and retail.

- Lead and manage our in-house copywriter and graphic designer, mentoring the team and elevating the quality of work across the board.

- Develop seasonal creative concepts that translate Fable's products into stories, rituals, and moments — not just shots of dinnerware.

- Build briefs, mood boards, and creative guardrails that align cross-functional partners (Marketing, Merchandising, Product, Ops) around a shared vision.

- Support ad design, UX design, and other creative needs across the business — a true jack of all trades who can flex from a brand campaign to a banner ad to a landing page wireframe.

- Direct and art direct photo and video shoots, including styling, location, casting, and post-production.

- Partner with Brand, Retention, and Performance Marketing to ensure creative drives both brand love and business results.

- Evolve and protect our brand guidelines — typography, color, photography, illustration, layout — and ensure consistency across every piece of work that ships.

- Stay close to culture, design, and the broader home and lifestyle landscape. Bring inspiration, references, and points of view to the team.

- Build the kind of work that makes people stop scrolling, save the image, and want to live inside the world we're creating.

In this role we value:

- 6+ years of design experience, with at least 2 years in an Art Director or senior creative role — ideally at a lifestyle, home, beauty, or fashion brand.

- A portfolio that shows range: brand campaigns, product launches, performance creative, packaging, digital. Bonus points if it shows restraint, warmth, and a clear point of view.

- Experience leading and managing creative teams. You know how to give a great brief, how to push work without crushing the maker, and how to grow the people around you.

- Strong art direction instincts — you can style a shoot, sketch a concept, and explain why a layout isn't working in the same breath.

- Fluency in the full creative stack: brand identity, photography, typography, layout, motion. Hands-on with Figma and Adobe Creative Suite.

- An understanding of how creative drives commerce. You care about the work and the numbers.

- A taste level that leans editorial, considered, and quietly confident — think Aesop, Le Labo, Toast, Flamingo Estate.

- A point of view, and the humility to evolve it. You can hold a vision and still hear the room.

Compensation and perks:

A competitive salary and equity options.

A monthly $200 allotment for you to spend on personal wellness.

Fully remote team. Work wherever you want in the world. All you need is wifi and a laptop.

Top-tier benefits and flexible vacation policy.

Complimentary dinnerware.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. At Fable, we don't stand for tokenism. We stand for representation.