Freelance Marketing Executive for AI Evaluation and Campaign Optimization
We are seeking a Marketing Executive (Freelancer) to support advanced AI evaluation initiatives focused on digital marketing, brand communication, campaign analysis, customer engagement, and growth strategy workflows. The role involves creating deliverables, annotating and evaluating AI-generated marketing outputs, reviewing peer-developed solutions, and providing structured feedback to improve AI systems for marketing intelligence and customer engagement. Candidates must have a background in Marketing, Business Administration, Communications, or related fields, with strong understanding of digital marketing, branding, social media strategies, and campaign management.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
About Us
Deccan AI Experts is a pioneering AI company founded by IIT Bombay and IIM Ahmedabad alumni, with a strong founding team from IITs, NITs, and BITS. We specialize in high-quality human-curated data, AI-first operations, and advanced AI evaluation systems.
About the Role
We are looking for a Marketing Executive (Freelancer) to support advanced AI evaluation initiatives focused on digital marketing, brand communication, campaign analysis, customer engagement, and growth strategy workflows.
In this role, you will work with AI-generated outputs related to marketing campaigns, audience targeting, social media strategies, branding, content performance, and market insights, helping improve how AI models understand and optimize real-world marketing operations.
Your expertise will contribute to improving AI systems used for marketing intelligence, campaign automation, customer engagement analytics, and AI-powered growth strategies.
Responsibilities
- Create deliverables addressing common requests within your professional domain
- Annotate and evaluate AI-generated marketing and campaign-related outputs
- Review peer-developed deliverables to improve AI research quality and consistency
- Assess AI outputs for campaign relevance, branding quality, audience engagement, and business impact
- Identify weak messaging, targeting gaps, engagement issues, or reporting inconsistencies in AI-generated solutions and provide structured feedback
- Support workflows involving digital marketing, social media campaigns, content planning, brand strategy, and performance reporting
- Contribute domain expertise to improve AI systems focused on marketing intelligence and customer engagement workflows
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Requirements
- Background in Marketing, Business Administration, Communications, Advertising, or related fields
- Strong understanding of digital marketing, branding, social media strategies, and campaign management
- Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Canva, or SEO tools is preferred
- Experience with campaign analysis, content marketing, or customer engagement workflows is a plus
- Strong communication, creativity, analytical thinking, and problem-solving skills
- Ability to work independently in a remote, fast-paced environment
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Why Join Us
- Competitive hourly pay: ₹1500/hour
- Fully remote with flexible working hours
- Opportunity to contribute to cutting-edge AI and marketing intelligence research
- Exposure to AI-powered campaign systems, growth technologies, and intelligent customer engagement platforms
- Flexible project-based opportunities with global teams
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