Social Media Marketing Manager

otter odds • Canada
Remote
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AI Summary

We're hiring a Social Media Marketing Manager to lead content creation, community growth, and brand awareness across our brands. The ideal candidate will have a degree in Marketing, Communications, Business, Digital Media, or a related field, and experience managing social media accounts for a business, brand, agency, or media company. The role requires strong written communication skills, self-motivation, and the ability to work independently in a remote environment.

Key Highlights
Lead content creation and community growth
Develop and execute social media strategies
Monitor trends and track performance metrics
Key Responsibilities
Create and manage content across multiple platforms
Develop and execute social media strategies to increase brand awareness and user acquisition
Monitor trends within sports betting, technology, and social media to identify growth opportunities
Technical Skills Required
Canva Adobe Creative Suite CapCut
Benefits & Perks
Fully remote position
Flexible working environment
Opportunity to work with two fast-growing technology companies
Nice to Have
Experience within sports betting, fantasy sports, gaming, fintech, or technology industries
Basic graphic design and video editing skills
Familiarity with analytics tools and performance reporting

Job Description


We're Hiring: Social Media Marketing Manager


Join two of the fastest-growing companies in sports betting technology. Otter Odds is looking for a Social Media Marketing Manager to lead content creation, community growth, and brand awareness across our brands.


Location: Remote (Canada or United States)

Employment Type: Full-Time


About Us

Analog Software Inc. is the company behind Bookie Bandit, a rapidly growing sports betting automation platform that helps users save time and execute betting strategies more efficiently.


Otter Odds Data Limited is a sports betting data and odds comparison company focused on delivering industry-leading speed, accuracy, and user experience. Otter Odds is quickly becoming a leading destination for sports bettors, providing some of the fastest odds updates in the industry and a seamless experience for finding value across sportsbooks.

We are looking for a creative, driven, and highly motivated Social Media Marketing Manager to help grow both brands across multiple platforms.


Responsibilities

  • Create and manage content across X, Instagram, TikTok, Facebook, Reddit, LinkedIn, and other relevant platforms
  • Develop and execute social media strategies to increase brand awareness and user acquisition
  • Plan, schedule, and publish content consistently
  • Coordinate with our team to promote new product launches, updates, features, and partnerships
  • Create engaging graphics, short-form videos, memes, educational content, and promotional campaigns
  • Monitor trends within sports betting, technology, and social media to identify growth opportunities
  • Track performance metrics and provide recommendations for improving engagement and conversions
  • Assist with influencer, affiliate, and community marketing initiatives


Requirements

  • Degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent professional experience
  • Proven experience managing social media accounts for a business, brand, agency, or media company
  • Strong understanding of modern social media platforms and content strategies
  • Experience with Canva, Adobe Creative Suite, CapCut, or similar content creation tools
  • Strong written communication skills
  • Self-motivated and able to work independently in a remote environment
  • Must be based in Canada or the United States

Preferred Qualifications

  • Experience within sports betting, fantasy sports, gaming, fintech, or technology industries
  • Experience running paid social advertising campaigns
  • Basic graphic design and video editing skills
  • Familiarity with analytics tools and performance reporting


Compensation

Starting at $40,000–$60,000 annually, depending on experience and qualifications


What We Offer

  • Fully remote position
  • Flexible working environment
  • Opportunity to work with two fast-growing technology companies
  • Direct impact on company growth and brand strategy
  • A chance to help shape the future of sports betting technology
  • Be apart of a Canadian startup with good vibes

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