AI Summary
We are seeking a Global Marketing Director to lead our marketing efforts and drive business growth. The successful candidate will be responsible for developing and executing marketing strategies, managing budgets, and leading a team of marketers. The ideal candidate will have experience in D2C fashion or activewear and a strong understanding of digital marketing channels.
Key Highlights
Lead global brand narrative and marketing efforts
Manage marketing budget and drive ROI
Build and scale a high-performance marketing team
Key Responsibilities
Orchestrate the global brand narrative
Own P&L for marketing spend
Build and scale a high-performance hybrid marketing team
Partner with Product & CX to design retention flywheels
Integrate marketing tech stack to unify customer journeys
Technical Skills Required
Benefits & Perks
Zero commute, 100% remote work
Equity stake + performance-linked bonuses
Premium wellness stipend, annual retreats, and branded product drops
Nice to Have
Experience in D2C fashion or activewear verticals
Familiarity with Shopify Plus or BigCommerce ecosystems
Knowledge of TikTok Shop or emerging social commerce platforms
Job Description
About The Opportunity
A fast-growing D2C fashion-tech brand in the premium athleisure & sustainable activewear space, we’re scaling our global digital footprint with data-driven, emotionally resonant marketing strategies. We blend performance storytelling, community-led growth, and AI-powered personalization to convert conscious consumers into loyal brand advocates—no legacy retailers, no intermediaries, just direct-to-consumer innovation across social, search, and emerging channels.
Role & Responsibilities
- Orchestrate the global brand narrative: lead positioning, creative campaigns, and messaging architecture across digital, social, and experiential touchpoints.
- Own P&L for marketing spend: drive ROAS, CAC, and LTV optimization via paid media (Meta, Google, TikTok), influencer ecosystems, and email/SMS automation.
- Build and scale a high-performance hybrid marketing team: direct remote managers across performance, content, brand, and growth disciplines.
- Partner with Product & CX to design retention flywheels: loyalty programs, UGC engines, and community-driven product feedback loops.
- Integrate marketing tech stack (CRM, CDP, analytics platforms) to unify customer journeys and trigger hyper-personalized content at scale.
- Present quarterly marketing ROI, funnel health metrics, and strategic recommendations directly to the CEO & Board.
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Must-Have
- Meta Ads Manager
- Google Analytics 4
- CRM Platform (Klaviyo / Braze)
- Marketing Automation (HubSpot / ActiveCampaign)
- A/B Testing Tools (Optimizely / VWO)
- UTM & Attribution Modeling
- Brand Positioning Frameworks
- Marketing Analytics Dashboarding (Looker / Tableau)
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- Experience in D2C fashion or activewear verticals
- Familiarity with Shopify Plus or BigCommerce ecosystems
- Knowledge of TikTok Shop or emerging social commerce platforms
- Zero commute, 100% remote — work from anywhere in India with flexible hours
- Equity stake + performance-linked bonuses based on CAC/LTV outcomes
- Access to premium wellness stipend, annual retreats, and branded product drops
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