Senior Google Ads Media Buyer

We're hiring a full-time Google Ads Media Buyer to take over Google execution for our Alpha Pod local lead generation accounts.

This is not an ecommerce ROAS role.

We manage high-intent local and service-based campaigns where the focus is:

• Qualified leads
• Booked appointments
• Phone calls
• Lead quality
• Follow-up visibility
• Profitable client acquisition

Current verticals include:

• Jewelry
• Personal Injury Law
• HVAC
• Construction & Home Services
• Other local lead generation businesses

We're looking for an operator who can:

• Step into multiple accounts
• Diagnose performance bottlenecks
• Make clean decisions
• Communicate clearly
• Own outcomes without being chased

If you need perfect instructions, this is not the role.

If you hide behind platform excuses, this is not the role.

If you can turn messy local Google Ads accounts into cleaner tracking, better intent, lower CPL/CPA, and clearer action plans, keep reading.

The Social Adz is a performance agency focused on:

• Paid Acquisition
• Creative Production
• CRO
• Follow-Up Systems
• Accountable Client Growth

We care about:

• Speed
• Margin
• Clear Communication
• Measurable Outcomes

We're not looking for someone who simply manages campaigns.

We're looking for someone who can own Google Ads performance inside a fast-moving agency pod.

We raise the standard and stay accountable to results.

We communicate honestly, clearly, and early.

We want people who are here by choice and care about the work.

We respect business outcomes, not vanity metrics.

Improve local lead generation performance across Alpha Pod accounts by:

• Owning Google Ads execution
• Diagnosing bottlenecks
• Protecting spend
• Improving qualified lead flow
• Turning account data into clear next actions

You are succeeding if:

• Every account review results in actions, not commentary
• Campaigns are built around search intent, location, service line, offer, and lead quality
• Waste is found quickly through search terms, geos, devices, schedules, and match types
• Tracking issues are identified before they impact reporting
• Clients understand what happened, why it matters, and what's next
• Leads are evaluated on quality, not just volume
• Account changes are documented with:
• Reason
• Expected impact
• Owner
• Review date
• Spend is protected when tracking or economics are unclear

• Manage multiple local lead generation accounts
• Build and optimize:
• Search
• Performance Max
• Call Campaigns
• Local/Maps Campaigns
• Remarketing
• Other relevant campaign types

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• Review:
• Search terms
• Negative keywords
• Match types
• Geos
• Devices
• Schedules
• Budgets
• Bids
• Conversion actions

Identify and solve:

• High CPL
• Low lead volume
• Poor lead quality
• Tracking gaps
• Low CTR
• Weak landing page conversion
• Smart bidding issues

Separate true PPC problems from:

• Offer issues
• Landing page issues
• CRM issues
• Follow-up issues
• Tracking issues

• Create weekly performance updates
• Forecast spend and performance
• Verify alignment between:
• Keywords
• Ads
• Landing pages
• Follow-up process

Work with:

• Creative
• Landing Pages
• Tracking
• Account Management

Request improvements when data shows they are needed.

Maintain clean documentation that another strong buyer could understand immediately.

• Significant local lead generation Google Ads experience
• Experience managing multiple accounts simultaneously
• Strong understanding of:
• Search Campaigns
• Conversion Tracking
• GA4
• Google Tag Manager
• Google Ads Editor
• Call Tracking
• Form Tracking
• Search Term Analysis

• Diagnose lead quality issues, not just CPL changes
• Build campaigns around:
• Buyer intent
• Geography
• Client economics
• Strong spreadsheet skills
• Clear written communication
• Comfortable using:
• ClickUp
• Slack
• Google Sheets
• Loom
• Agency reporting systems

• Humble enough to do detailed work
• Ambitious enough to own a larger performance function over time

• Communicate before there is a problem
• Never send vague updates
• Don't scale spend when tracking is unclear

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• Don't blame Google before checking:
• Search intent
• Tracking
• Landing page continuity
• Follow-up
• Account structure
• Move fast without being careless
• Every account change should have:
• Reason
• Expected outcome
• Review date
• Raise problems even when they're outside Google Ads

This role is not for someone who:

• Only has ecommerce experience
• Is junior
• Reports metrics without making decisions
• Needs reminders to check search terms or tracking
• Gets defensive during performance reviews
• Hides behind:
• Learning Phase
• Seasonality
• The Algorithm

Without evidence.

You will be measured on:

• CPL / CPA performance
• Qualified lead volume
• Lead quality
• Booked calls / sales contact
• Search term hygiene
• Wasted spend reduction
• Tracking accuracy
• Conversion action discipline
• Speed-to-lead visibility
• Ad-to-page congruence
• Campaign structure quality
• Speed and quality of diagnosis
• Weekly updates
• Number of useful tests launched and reviewed
• Quality of cross-functional tasks created when needed

You're likely a fit if you:

• Have managed local lead gen accounts in competitive markets
• Understand that cheap leads are not necessarily good leads
• Can identify whether the bottleneck is:
• Traffic
• Intent
• Tracking
• Landing Page
• Follow-Up
• Sales Quality
• Are comfortable being measured by performance
• Can manage multiple accounts without losing details
• Communicate proactively
• Prefer ownership over excuses
• Want a long-term seat inside a serious performance team

Please do not apply if you:

• Only have ecommerce experience
• Cannot explain how you audit conversion tracking
• Don't review search terms regularly
• Don't understand lead quality or CRM feedback
• Send long updates with no recommendation
• Need constant follow-up
• Optimize for vanity metrics
• Avoid difficult conversations when performance is poor

• Full-Time (40 Hours / Week)
• Remote
• Long-Term Opportunity
• Real Account Ownership
• Fast-Moving Agency Environment
• Performance-Based Upside 3K USD to START and up from there
• Opportunity to become the primary Google Ads owner across local lead gen accounts