AI-First Marketing Director

About Safeguest

Safeguest is a fast-growing proptech startup on a mission to make short-term rentals safer for hosts worldwide. We provide AI-powered guest verification, risk scoring, and damage protection solutions to property managers and vacation rental operators globally. We're lean, ambitious, and moving fast — and we want a marketer who matches that energy.

The Role

We're looking for an AI-first Marketing Director to own and drive our growth engine. This is a full-time contractor role, fully remote. You'll be responsible for building and executing a multi-channel marketing strategy that generates qualified leads, builds brand authority, and scales our reach — largely through smart use of AI tools and automation.

You won't be doing everything manually. We expect you to leverage AI to streamline, automate, and amplify your output at every step. For areas like paid ads and creative production, you'll manage and coordinate with specialist agencies rather than doing it in-house.

What You'll Own

• LinkedIn lead generation — organic content, outreach sequences, and profile optimisation to attract property managers and STR operators

• Reddit community engagement — identifying and actively participating in relevant subreddits to drive organic brand awareness and inbound interest

• Email marketing — building and managing nurture sequences, newsletters, and outbound campaigns using automation tools

• Podcast strategy — identifying guest opportunities and/or launching a Safeguest-branded podcast to reach our target audience

• Agency management — briefing and overseeing external agencies for paid advertising and creative content production

• Brand voice & messaging — maintaining a consistent, compelling brand narrative across all channels

• Analytics & reporting — tracking key performance metrics and iterating based on data

What We're Looking For

• Proven experience in B2B or SaaS marketing, ideally in proptech, fintech, or a related space

• Strong track record in LinkedIn and Reddit organic lead generation

• Hands-on experience with email marketing platforms and automation workflows

• An AI-first mindset — you actively use tools like ChatGPT, Claude, Jasper, or similar to speed up your work and automate repetitive tasks

• Ability to manage external agencies and hold them accountable to results

• Self-starter who can operate independently with minimal oversight

• Podcast experience (either as a host or booker) is a strong plus

• Experience in the short-term rental, hospitality, or insurance industry is a bonus

Why Join Safeguest?

• Fully remote — work from anywhere

• Full-time contractor engagement with growth potential

• Real ownership and creative freedom over the marketing function

• Be part of a mission-driven team solving a real problem for hosts worldwide

• Fast-moving startup environment where your work has immediate impact

To Apply

Send us a brief note on which channels you've driven the most growth through, and share examples of how you use AI in your day-to-day marketing work.