Creative Director, Organic Content Expansion

About EgelloC

egelloC is a fast-growing education coaching company helping students and families successfully navigate the college admissions process.

Our mission is simple: to make high-level college admissions strategy more accessible, personalized, and impactful for students from all backgrounds.

We work closely with families to provide long-term academic, extracurricular, and admissions guidance for highly competitive universities across the United States, with a strong focus on the University of California (UC) system, California State Universities (CSUs), and Top 100 U.S. colleges and universities.

Today, egelloC supports students nationwide through a fully remote global team made up of coaches, strategists, editors, client success professionals, and operations specialists. We take pride in fostering a collaborative, results-driven culture where every team member plays a crucial role in helping students maximize their opportunities and confidently pursue their future.

As our company continues to scale, organic content has become one of our highest strategic priorities. We are investing heavily in building a world-class content engine that educates, inspires, and attracts students and families through YouTube, Instagram, and TikTok.

If you would like to learn more about our company culture, student success stories, and team presence, we encourage you to explore our TikTok, Instagram, YouTube, LinkedIn, Facebook, and website.

About The Role

We are looking for a highly strategic, growth-oriented Creative Director to lead the next phase of egelloC’s organic content expansion. This is not a traditional brand management or creative services role.

This position is designed for someone who understands how modern content ecosystems grow, how YouTube functions as a discovery engine, and how strategic content can directly influence lead generation, brand awareness, and revenue growth.

You will own the creative vision, content strategy, and execution framework for our YouTube channel while supporting growth across Instagram and TikTok.

Our goal is ambitious: grow our YouTube channel from approximately 3,000 subscribers to more than 100,000 subscribers within 18 months while building a scalable, repeatable content operation that supports egelloC’s broader business objectives.

You will work closely with leadership, marketing, editors, and content contributors while maintaining ownership over content performance and channel growth.

What You’ll Own

YouTube Growth Strategy

Develop and execute a long-term YouTube growth strategy designed to scale subscriber count, watch time, engagement, and lead generation.

Create and manage an 18-month roadmap focused on achieving 100,000+ subscribers.

Research competitors, analyze content trends, identify opportunities, and continuously optimize channel performance.

Content Development & Production

Lead the content creation process from ideation through publication.

Write and refine video concepts, scripts, outlines, hooks, and content frameworks.

Direct video editors and creative contributors while maintaining quality standards across all content.

Oversee titles, thumbnails, audience retention strategies, and content packaging.

Content Performance Optimization

Monitor And Analyze Key YouTube Metrics, Including

• Click-Through Rate (CTR)
• Average View Duration (AVD)
• Watch Time
• Subscriber Conversion Rate
• Audience Retention
• Lead Generation Performance
  
  

Translate performance data into actionable improvements across future content.

Instagram & TikTok Growth

Adapt long-form content into engaging short-form content.

Develop platform-specific content strategies rather than simple content repurposing.

Maintain consistent publishing schedules while continuously testing new formats and creative approaches.

Creative Operations

Build scalable content systems, workflows, SOPs, and production processes.

Collaborate with marketing leadership to identify content opportunities that support both organic and paid acquisition efforts.

Utilize AI tools, including Claude, as part of the research, scripting, and content development process.

Who Thrives Here

Growth-Minded Content Strategists

You understand that content success is measured by outcomes, not activity.

You focus on audience growth, engagement, subscriber acquisition, and business impact.

YouTube-Native Thinkers

You understand how viewers discover content and what drives click-through rates, watch time, and subscriber growth.

You naturally think about packaging, titles, thumbnails, hooks, and retention before production begins.

Data-Driven Creators

You use analytics to inform decisions and continuously improve content performance.

You are comfortable testing ideas, reviewing results, and iterating quickly.

Strong Communicators

You can effectively communicate with leadership, editors, creators, and external contributors.

You provide clear creative direction and constructive feedback.

High-Ownership Operators

You take responsibility for outcomes, solve problems independently, and thrive in fast-moving environments with minimal oversight.

Required Qualifications

What We’re Looking For

• 3–5+ years of experience growing YouTube channels with demonstrable results
• Proven track record scaling content-driven channels
• Strong understanding of YouTube SEO, CTR optimization, audience retention, and watch-time mechanics
• Experience developing content strategies that drive measurable growth
• Strong scriptwriting and storytelling skills
• Experience directing editors and managing production workflows
• Fluent English communication skills (written and spoken)
• Experience using AI tools such as Claude to enhance research and content development
• Strong organizational and project management skills
  
  

Preferred Qualifications

• Experience within education, coaching, consulting, or online learning industries
• Direct response marketing experience
• Experience managing Instagram Reels and TikTok growth strategies
• Familiarity with tools such as TubeBuddy, VidIQ, ClickUp, Notion, or similar platforms
• Experience leading content teams or external creative contributors
  
  

What We Offer

• Fully Remote Position
• Unlimited PTO
• Paid Holidays
• Direct Access to Leadership

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• High-Impact Strategic Role
• Opportunity to Build and Lead a Growing Content Function
• Long-Term Career Growth into Head of Content or Content Leadership Roles
• Collaborative & High-Growth Team Environment
  
  

Compensation

Base Salary

$36,000 – $54,000 USD annually

The compensation range is based on experience, demonstrated results, and previous channel growth achievements.

Performance Bonus

Milestone-based Bonuses Tied To

• Subscriber Growth
• Lead Generation Performance
• Content Performance Metrics
• Strategic Growth Objectives
  
  

Additional details will be discussed during the interview process.

How To Apply

To be considered, please submit:

Portfolio or Case Study

Show us a YouTube channel (or channels) you have meaningfully grown.

Please Include

• Subscriber growth metrics
• Viewership results
• CTR and retention improvements (if available)
• Your specific contribution to the channel’s growth
  
  

Video Introduction

Submit a Short Loom Video (approximately 2 Minutes) Answering

“What is one major content strategy mistake you consistently see educational YouTube channels making, and how would you fix it?”

Additional Information

Please include:

• Current tools and workflow setup
• Team size you have managed or collaborated with
• Current availability
  
  

Applications submitted without a portfolio/case study and Loom video will not be considered.

We look forward to learning more about your experience and creative vision.