Busbud is seeking a Product Manager to lead the development of its B2C mobile application. The successful candidate will define and evolve the product strategy, balance local relevance with global scalability, and drive adoption, engagement, and retention. The role requires experience in product management, global applications, and business metrics.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
About the Company
Busbud is a leading global mobility group focused on intercity ground travel, with a mission to transform the way people connect across the globe. The group operates a B2C marketplaces focused on booking intercity ground travel (bus, train, ridesharing & more), used by over 100 million travelers on over 3 million routes in 80+ countries. The company also offers vertical B2B SaaS software that powers the business of hundreds of ground travel operators worldwide.
Busbud empowers travelers to discover new destinations, build connections, and experience the world, all while making environmentally conscious choices by fostering a more sustainable and accessible mode of transportation.
About the Role
Busbud is looking for a Product Manager to work with us in B2C, focusing on the global application. You will work to ensure that the mobile application offers significant value to users in various markets, balancing local user needs with a scalable global vision for the product, while driving adoption, engagement, and retention of the application.
This role is remote and can be based in Eastern Canada or Brazil.
Responsibilities:
- Define and evolve the mobile app product strategy and roadmap, aligned with business goals and global platform direction;
- Own the end-to-end mobile user experience (iOS & Android), from discovery and onboarding to booking, post-purchase, and retention;
- Balance local relevance, market-specific constraints and global scalability, ensuring consistency across markets while maximizing user value;
- Lead product discovery with Design, UX, and Engineering to identify, validate, and solve high-impact user problems;
- Deliver mobile features that measurably increase app adoption, engagement, retention, and conversion;
- Partner closely with Marketing and Growth teams to support app acquisition, onboarding, ASO, engagement, and lifecycle initiatives;
- Define, track, and optimize mobile KPIs and OKRs, using data to guide prioritization and decision-making;
- Run user interviews and A/B tests to validate hypotheses, measure impact, and scale successful initiatives;
- Collaborate with cross-functional teams (Engineering, Design, CX, Marketing, Business) to ensure fast, high-quality delivery;
- Communicate product decisions clearly, including trade-offs and rationale, acting as a facilitator and owner throughout delivery.
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Who you are:
- Experience in dividing and prioritizing activities to create roadmaps;
- Experience with global applications;
- Experience with payment methods;
- Experience in business metrics, KPIs;
- Previous responsibility for creating user journeys;
- Knowledge of systems analysis;
- Knowledge of integration between systems via API;
- Knowledge of A/B testing; Knowledge of SQL databases;
- Previous experience with agile methodologies;
- Education: Bachelor's Degree;
- Systems: Familiar with Amplitude;
- Language: English, Spanish (strong asset);
- Strategic & Collaborative Mindset: Ability to work cross-functionally with technical and non-technical stakeholders. Excellent communication and problem-solving skills.
- Remote & Distributed Team Experience: Comfortable working in a remote-first, globally distributed team.
- Location: Eastern Canada or Brazil.
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Perks and Benefits:
- Impact: Tackle meaningful, high-impact challenges daily, with a great group of peers, from scaling systems & teams and launching new products to solving complex problems that shape the future of our organization & industry.
- Influence at Scale: Play a key leadership role at a company undergoing rapid growth and global expansion.
- Equity Upside: A chance to share in the value you help create through our stock option plan.
- Remote-First Culture: A collaborative, inclusive culture built for distributed teams.
- Flexible Work Model: Freedom to travel and manage your schedule in a way that supports high performance and personal balance.
- Health Benefits: Comprehensive medical, dental, and vision coverage.
- Wellness Fund: Annual allowance to support your physical, mental, and emotional well-being.
- Learning & Development: Ongoing opportunities for coaching, training, and professional growth.
Equal Opportunity Statement
Busbud is committed to equal employment opportunities for all employees and providing a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national origin, gender, age, disability, sexual orientation, gender identity, marital status, or any other status protected by applicable laws.
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