Creative Marketing Manager - Visual Branding & E-commerce

Posted by The Growth Project on behalf of our client — a confidential brand hire. Brand name disclosed at first conversation.

We're a 7-figure UK womenswear brand in a pivotal scaling phase, and we're looking for someone genuinely rare: a hands-on creative who can also run the marketing function.

The visual identity of this brand is its most valuable asset. We're not looking for someone to brief the work — we want someone who'll make the work. The emails, the campaign visuals, the product page layouts, the Instagram grid — designed by you, not outsourced by you.

If you're a Marketing Manager who works through agencies and graphic designers, this isn't your role. If you're a designer-marketer hybrid who's been waiting for a brand where you actually get to shape everything visual, keep reading.

What you'll own

• Design and creative direction. You'll be the visual eye of the brand. Email designs, landing page imagery, campaign visuals, social assets, on-site graphics, occasional print collateral. Across the whole brand.
• Retention (email & SMS). Klaviyo is your home. You'll design the emails, write the copy, build the flows, send the campaigns. End to end.
• Site & e-commerce. Building and improving Shopify pages — landing pages, PDPs, collection pages, seasonal launches. You're hands-on in the theme editor, not waiting on a developer for every change.

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You are

• 5+ years in a hands-on creative or marketing role within DTC fashion. Category experience is non-negotiable. You know how a fashion calendar moves, what good product styling looks like, and what makes womenswear customers buy.
• A strong, working designer. Photoshop, Illustrator, Figma, Canva — these are daily tools for you, not occasional ones. You can show us emails, landing pages, and campaign visuals you've designed yourself.
• Genuinely strong in Shopify. You build pages. You restructure collections. You know your way around the theme editor, metafields, and apps.
• Genuinely strong in Klaviyo. You've built flows, designed templates, run campaigns, segmented audiences.
• A natural writer too. Subject lines, headlines, on-site copy, captions. You can hold a brand voice consistently.
• A confident remote operator. Self-directed, organised, comfortable owning outcomes without being managed to them.

Tools you'll live in

Shopify · Klaviyo · Figma · Photoshop · Illustrator · Canva · GA4 · Claude and other AI tools (we're genuinely native here, not "experimenting")

The setup

• Fully remote — open to candidates anywhere with strong English and meaningful overlap with UK working hours (roughly UK ±3 hours)
• Full-time, or 4 days/week for the right person
• Flexible hours — we care about output, not when you're at your desk
• £45,000–£55,000 depending on experience
• Reports to the Head of Growth

How to apply

Apply via LinkedIn with your CV and a link to your portfolio, or examples of brand, email, or landing page work you've designed yourself. No cover letter required — but we'd love to see the actual visual work you're proud of.

Portfolio / work samples are essential at this level. Applications without them will be deprioritised.