Portfolio Marketing Manager (Power Solutions)

Insight Global Ohio Metropolitan Area
Relocation
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AI Summary

Drive strategic marketing for a complex, technical power solutions portfolio. Act as a bridge between product, engineering, and go-to-market teams. Requires 8+ years in B2B technical marketing/product management within a technical industry.

Key Highlights
Strategic marketing initiatives for a complex, highly technical product portfolio in the power/critical infrastructure space.
Operates at the intersection of product, engineering, and go-to-market, bridging business units and regional teams.
Develops value propositions, messaging, and positioning for complex product lines and supports global product launches.
Key Responsibilities
Serve as a portfolio-level marketing SME supporting power-related products and solutions.
Partner closely with product management, engineering, and regional GTM teams to align strategy and execution.
Develop and refine value propositions, messaging, and positioning for complex product lines.
Support global product launches, including customer journey mapping and messaging strategy.
Collaborate with marketing teams to ensure campaign effectiveness and consistency across regions.
Help connect multiple products/solutions into cohesive marketing narratives.
Influence and elevate marketing strategy by driving a more strategic, cross-functional approach.
Participate in occasional industry events, workshops, and tradeshows.
Benefits & Perks
relocation support available
Nice to Have
Engineering or highly technical background
Experience transitioning from product management into marketing
Exposure to AI-driven tools or marketing innovation
Familiarity with enterprise software (non-SaaS preferred)

Job Description


Portfolio Marketing Manager (Power Solutions)



Location
: Columbus, OH (Onsite – relocation available


)
We’re partnering with a global technology leader to hire a Portfolio Marketing Manager to drive strategic marketing initiatives across a complex, highly technical product portfolio in the power/critical infrastructure spac


e.
This is not a traditional marketing role — we’re looking for someone who operates at the intersection of product, engineering, and go-to-market, acting as a key bridge between business units and regional marketing/sales tea


ms.
What You’l

  • l DoServe as a portfolio-level marketing SME supporting power-related products and solut
  • ionsPartner closely with product management, engineering, and regional GTM teams to align strategy and execu
  • tionDevelop and refine value propositions, messaging, and positioning for complex product l
  • inesSupport global product launches, including customer journey mapping and messaging stra
  • tegyCollaborate with marketing teams to ensure campaign effectiveness and consistency across reg
  • ionsHelp connect multiple products/solutions into cohesive marketing narrat
  • ivesInfluence and elevate marketing strategy by driving a more strategic, cross-functional appr
  • oachParticipate in occasional industry events, workshops, and trades


hows
What We’re Lookin

  • g For8+ years of experience in product marketing, product management, or engineering in a B2B technical enviro
  • nment3+ years working within a technical industry (power, hardware, enterprise tech, infrastructure, enterprise software,
  • etc.)Strong ability to operate between technical product teams and go-to-market
  • teamsExperience with complex go-to-market strategies and product lau
  • nchesBackground in enterprise technology, hardware/software, or industrial solutions (non-B2C strongly prefe
  • rred)Ability to think strategically while executing cross-functional initia
  • tivesStrong collaboration and stakeholder management s


kills
Nice to

  • Have:Engineering or highly technical back
  • groundExperience transitioning from product management into mar
  • ketingExposure to AI-driven tools or marketing inno
  • vationFamiliarity with enterprise software (non-SaaS pref


erred)
Why Th

  • is RoleOpportunity to work on cutting-edge power and infrastructure so
  • lutionsHigh visibility role with the ability to influence global marketing s
  • trategyClear path to growth and leadership within a rapidly evolvi
  • ng teamCollaborative, cross-functional environment with strong executive e


xposure
Additional

  • DetailsSalary: Up
  • to $150KLocation: Fully onsite in Columbus, OH (relocation support av
  • ailable)Travel: Limited (primarily trade shows/wo


rkshops)

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