Digital Marketing Specialist (Content Creation & Events)

unox s.p.a. China
Relocation
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AI Summary

Join Unox China as a Digital Marketing Specialist to manage Unox's presence across local digital platforms, plan events, and create content tailored to Chinese audiences. This role requires a Bachelor's degree in Marketing, Communications, or a related field. Key requirements include experience managing Chinese social media platforms, content creation, and event organization.

Key Highlights
Manage Unox's presence across local digital platforms
Plan and coordinate events in China
Create content tailored to Chinese audiences
Key Responsibilities
Develop and execute a localized content strategy across key Chinese digital platforms
Manage daily social media operations
Plan, coordinate, and manage the company's participation in exhibitions, trade shows, and industry fairs in China
Organize and execute marketing events, product launches, and client activations
Manage the customer experience at the China Experience Centre
Develop and manage Chinese Sales Materials
Create basic multimedia content (photo and video)
Technical Skills Required
Adobe Illustrator Basic skills in photo and video production/editing WeChat Douyin Xiaohongshu
Benefits & Perks
Flexible Working Hours
Paid time off & overtime
Career growth & training programs
Diversity & inclusion policies
International mobility & relocation support
Team building activities
Nice to Have
Knowledge of Photoshop and InDesign is a plus

Job Description


Unox China, a market leader in the production of high-end professional ovens, is seeking a Digital Marketing (Content Creation & Events) Specialist to join the Unox Marketing Team in Shanghai.In this role, you will play a key role in managing Unox’s presence across local digital platforms and ensuring strong alignment between online and offline marketing initiatives.

Main responsibilities

  • Develop and execute a localized content strategy across key Chinese digital platforms, including WeChat, Douyin, and Xiaohongshu.
  • Manage daily social media operations: editorial planning, content creation, publishing, community engagement, and performance analysis.
  • Plan, coordinate, and manage the company’s participation in exhibitions, trade shows, and industry fairs in China, ensuring strong brand visibility and lead generation.
  • Organize and execute marketing events, product launches, and client activations, delivering a high-quality brand experience.
  • Manage the customer experience at the China Experience Centre, ensuring smooth operations and a high-quality, engaging visitor journey.
  • Develop and manage Chinese Sales Materials to support sales and commercial initiatives.
  • Create basic multimedia content (photo and video), including shooting and editing, tailored for Chinese platforms.
  • Monitor market trends, competitors, and digital best practices within the Chinese ecosystem, providing actionable insights.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Native or fluent Mandarin
  • Fluent written and spoken English
  • Proven ability to read and write in Simplified Chinese (mandatory); knowledge of Traditional Chinese is a plus.
  • Hands-on experience managing Chinese social media platforms: WeChat, Douyin, Xiaohongshu.
  • Strong content creation and storytelling skills tailored to Chinese audiences.
  • Proven experience in organizing and coordinating exhibitions, trade shows, and marketing events in China.
  • Basic skills in photo and video production/editing (e.g. Jianying or similar tools).
  • Proficiency in Adobe Illustrator; knowledge of Photoshop and InDesign is a plus.
  • Strong organizational and project management skills, with attention to detail and the ability to handle multiple priorities.

What Unox offers

  • Flexible Working Hours
  • Paid time off & overtime
  • Career growth & training programs
  • Diversity & inclusion policies
  • International mobility & relocation support
  • Team building activities

The job position is open to candidates of all genders and gender identities, in compliance with current equal opportunity regulations.

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