Director, Customer Marketing & Intelligence

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Customer Marketing & Intelligence based in the United States.

This senior leadership role sits at the intersection of lifecycle marketing, data, and customer experience, shaping the full end-to-end journey of a large and diverse customer base. You will define and operationalize the strategic vision for customer engagement across acquisition, onboarding, activation, retention, and expansion. The role is highly analytical and deeply operational, blending advanced marketing intelligence with hands-on execution to drive measurable business outcomes. You will lead the design of AI-powered, omni-channel lifecycle programs that continuously optimize themselves through experimentation and data insights. Working closely with Sales, Product, and Customer Success, you will eliminate friction across the customer journey and maximize lifetime value. This is a high-impact leadership position responsible for both strategic direction and team development. You will also act as a key executive voice for lifecycle innovation and customer intelligence across the organization.

Accountabilities

• Define and lead the overarching strategy for the end-to-end customer lifecycle, aligning marketing, sales, and customer success efforts with growth and retention objectives.
• Build and scale AI-driven, multi-channel lifecycle programs across onboarding, activation, retention, and expansion to improve customer lifetime value.
• Oversee segmentation strategies and personalized engagement programs designed to increase conversion, engagement, and long-term retention.
• Establish and manage core KPIs, dashboards, and experimentation frameworks to continuously measure and optimize customer journey performance.
• Partner with Product and MarTech teams to design scalable automation systems, predictive models, and next-best-action frameworks.
• Lead cross-functional initiatives that reduce friction across handoffs and improve the overall customer experience across all touchpoints.
• Represent lifecycle marketing strategy at executive level, driving alignment and influencing strategic priorities across the organization.
• Mentor and develop a high-performing team, fostering a culture of experimentation, data-driven decision-making, and continuous improvement.
  
  

Requirements

• 7-12+ years of experience in lifecycle marketing, growth marketing, CRM, or customer marketing within SaaS, marketplace, or high-growth digital environments.

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• Strong expertise in data-driven marketing, customer analytics, and experimentation frameworks with a proven ability to translate insights into action.
• Demonstrated success improving key customer metrics such as retention, lifetime value, activation, and conversion.
• Deep experience across omni-channel marketing systems including email, SMS, in-app messaging, push, and automation platforms.
• Proven leadership experience managing and scaling high-performing marketing or lifecycle teams.
• Strong technical fluency with marketing automation tools, CRM systems, and AI/ML-driven lifecycle technologies (e.g., churn prediction, propensity modeling).
• Ability to operate as both a strategic leader and hands-on operator in fast-paced, evolving environments.
• Excellent communication and stakeholder management skills, with experience influencing executive-level decisions.
• Bachelor’s degree or equivalent practical experience in marketing, analytics, business, or related fields.
  
  

Benefits

• Competitive salary range: $122,000 - $165,000 USD plus bonus and equity participation
• Equity in a high-growth, venture-backed company
• Comprehensive healthcare coverage (medical, dental, vision, disability, life insurance)

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• 401(k) retirement savings plan
• Flexible, unlimited PTO policy
• Paid parental leave
• Monthly technology and equipment reimbursement
• Fully remote and globally distributed work environment
• Strong culture of innovation, experimentation, and continuous learning
• Opportunity to shape high-impact customer lifecycle strategy at scale.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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