Marketing Automations Specialist

HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide. We are committed to innovation, transparency, and excellence in the financial markets. As we continue to expand, we are looking for a highly skilled Marketing Automations Specialist with hands-on experience in setting up and executing omnichannel marketing automation campaigns.

You will play a key role in building and optimising data-driven lifecycle journeys that drive client acquisition, activation, retention, and reactivation, ensuring relevance, personalisation, and compliance at every stage.

Your role at HFM:

Campaign Development:

• Develop and execute data-driven campaigns aligned with client lifecycle stages and business objectives.
• Plan, manage, and implement the overall CRM strategy.
• Design and build multi-stage, omnichannel journeys focused on conversion, retention, reactivation, onboarding, education, and loyalty.
• Use behavioural and trading data to deliver personalised, contextually relevant communications.
• Localise customer journeys based on market and regional insights.
• Create dynamic segmentation journeys leveraging trading behaviours, demographics, psychographics, and platform interactions.
• Utilise dynamic content and conditional logic for advanced personalisation.

Platform Management:

• Responsible for end-to-end setup and management of journeys using platforms such as Salesforce Marketing Cloud, HubSpot, Optimove, Solitics, or similar.
• Configure, maintain, and optimise CRM platforms and data structures to ensure scalability, accuracy, and compliance.

Collaboration:

• Partner with CRM, Content, Design, Product, and Analytics teams to align messaging, timing, and targeting.

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Optimisation and Analysis:

• Monitor and analyse campaign performance, engagement metrics, and user behaviour.
• Conduct A/B and multivariate testing across journeys, content, and messaging to enhance ROI and client experience.
• Continuously optimise lifecycle journeys to reduce time-to-value, increase activation, and strengthen retention.
• Maintain dashboards and performance reports linking CRM activity to business KPIs.

Requirements

• 2+ years of hands-on CRM experience with a proven track record of building and launching omnichannel marketing automation campaigns within the Forex industry.
• Deep understanding of client behaviour, regulatory requirements, and industry dynamics, is a must.
• In-depth knowledge of client lifecycle marketing, personalisation, segmentation, and data-driven CRM strategies.
• Proficiency in marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Solitics, Optimove, etc.).
• Strong analytical and project management skills with the ability to prioritise and manage multiple initiatives in a fast-paced environment.
• Fluency in English is required (additional languages are a plus).
• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree is a plus).
• Exceptional attention to detail, communication skills, and experience in A/B testing.

Applicants must be eligible or have legal authorization to work in the country where the position is based.

Benefits

• Hybrid Work Model (2 days working from home)
• Monthly Wolt Vouchers
• Comprehensive Health & Life Insurance
• Provident Fund (Upon completion of the trial period)
• Summer Short Fridays (August)
• Additional Paid Annual Leave (up to 30 days, based on years of service)
• Birthday Leave
• Training & Education Allowance
• Udemy Business access
• Gym Membership
• Referral Bonus Program

Additional Support

• Visa Sponsorship and Relocation Assistance

Ready to Kick Off an Exceptional Career?

Join HFM and shape your future with a company that values growth, innovation and people.

Sounds like you? Let’s write the next chapter together.

All Applications will be handled with the strictest confidentiality.