AI Summary
Own and define the company's end-to-end marketing strategy from 0→1. Build a scalable demand generation engine and establish key performance metrics. Shape brand presence and thought leadership in a fast-evolving AI market.
Key Highlights
100% remote role based anywhere
Foundational hire to build marketing function from scratch
No prior AI industry experience required
Competitive salary + meaningful equity
Opportunity to work directly with founders and investors
Key Responsibilities
Develop clear positioning, messaging, and category narrative in a highly dynamic AI landscape
Translate a technically complex product into compelling, accessible storytelling
Design and execute early-stage growth experiments across channels
Build initial demand generation engine (content, partnerships, founder-led growth, community)
Establish key performance metrics and feedback loops to drive iteration
Create scalable foundations for future acquisition and brand growth
Develop thought leadership initiatives that position the company as a trusted voice in AI decision-making
Own the creation of core marketing assets (website, content, tools, analytics setup)
Select and implement lightweight, effective marketing tech stack suited for an early-stage environment
Define hiring roadmap and scale the marketing function over time
Build a lean, high-performing team once product-market fit and initial traction are achieved
Technical Skills Required
Benefits & Perks
competitive annual salary
meaningful equity participation
remote-first setup with flexibility across Europe and beyond
Job Description
- Outstanding chance to join an early stage AI start-up
- 100% remote role, based anywhere, for an excellent 0-1 start up marketing lead
Our client is a well-funded, early-stage AI startup between seed stage and series A. This is a foundational hire, offering the opportunity to define and build the entire marketing function from scratch early stage. What makes it unique is that this is a chance to enter the AI market without prior AI industry experience, as long as you bring excellent experience defining marketing at a successful start-up before.
Job Description
- Own and define the company's end-to-end marketing strategy from 0 → 1
- Develop clear positioning, messaging, and category narrative in a highly dynamic AI landscape
- Work closely with founders to shape product-market fit and go-to-market direction
- Translate a technically complex product into compelling, accessible storytelling
- Design and execute early-stage growth experiments across channels
- Build initial demand generation engine (content, partnerships, founder-led growth, community)
- Establish key performance metrics and feedback loops to drive iteration
- Create scalable foundations for future acquisition and brand growth
- Build a distinct and credible brand presence in a crowded and fast-evolving AI market
- Develop thought leadership initiatives that position the company as a trusted voice in AI decision-making
- Craft narratives that build trust and differentiation, particularly around reliability and accuracy
- Own the creation of core marketing assets (website, content, tools, analytics setup)
- Select and implement lightweight, effective marketing tech stack suited for an early-stage environment
- Operate in a highly hands-on manner with limited initial resources
- Define hiring roadmap and scale the marketing function over time
- Build a lean, high-performing team, once product-market fit and initial traction are achieved
Interested in remote work opportunities in Development & Programming? Discover Development & Programming Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Candidates from outside AI are explicitly encouraged to apply, provided they bring strong 0→1 marketing capabilities and a proven execution track record
- Proven experience building marketing in an early-stage start-up regardless of the specific industry (Seed → Series A/B or similar growth phase)
- Track record of being part of a successful scale-up, fundraising journey, or exit
- Strong hands-on execution capability combined with strategic thinking
- Experience creating category positioning and early traction from scratch
- Comfortable operating in small, fast-moving, ambiguous environments without structure
- International outlook and ability to work in a remote, distributed setup
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- A unique opportunity to enter and shape the AI space at an early stage without requiring prior domain experience
- A competitive annual salary + meaningful equity participation
- Opportunity to build the marketing function from first principles
- Direct exposure to founders and investors in a high-impact, early-stage environment
- Remote-first setup with flexibility across Europe and beyond
Quote job ref: JN-062026-7042906
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