Senior National Events Sales Manager, Tournaments & Fundraisers

topgolf United State
Remote
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AI Summary

Lead the growth of Topgolf's national portfolio of charity and fundraising golf tournaments by identifying, acquiring, and managing new tournament partnerships across corporate, nonprofit, and association segments. Own the full sales cycle from prospecting and outreach to closing multi-year agreements, negotiating contracts, and supporting local event sales teams. Serve as a trusted advisor to improve tournament outcomes, drive retention and expansion, and represent Topgolf at national tradeshows while maintaining excellent product knowledge and brand ambassador status.

Key Highlights
Develop strategic business plan to grow national tournament and fundraiser portfolio
Negotiate annual contracts with senior executives, tournament organizers, and sponsors
Work closely with local event sales teams and execute targeted sales blitzes
Act as trusted advisor to improve outcomes, drive retention and upsells
Represent Topgolf as brand ambassador at national tradeshows
Fully remote role with 50%+ travel requirement
Key Responsibilities
Develop strategic business plan to grow national tournament and fundraiser portfolio
Negotiate annual contracts with senior executives, top decision makers, tournament organizers, and sponsors
Work closely and educate local event sales teams on national tournaments and fundraising program
Act as trusted advisor on how to improve tournament and fundraising outcomes, drive retention and expansion
Execute internal plan for account management through Salesforce, sales cycle/transition, and production metrics
Represent Topgolf as brand ambassador at national tradeshows and conventions
Technical Skills Required
Excel Word PowerPoint Salesforce product knowledge
Benefits & Perks
Free Play & 1/2 price food
Health, dental, vision, 401(k) team member match
Free mental well-being platform

Job Description


The Sr. National Events Sales Manager, Tournaments & Fundraisers will be responsible in growing our national portfolio of charity and fundraising golf tournaments. This role is responsible for identifying, acquiring, and managing new tournament partnerships across corporate, nonprofit, and association segments. They will own the full sales cycle—from prospecting and outreach to closing multi-year agreements—and help organizations elevate their golf events through our platform/services across our venue nationwide. This position will involve contacting and building relationships with key decision makers, tournament organizers and sponsors to secure counter-signed event agreements and manage all contract negotiations. The candidate will be required to support and work with executives and users across the entire organization as this is a highly visible and complex role. The Sr. National Events Sales Manager, Tournaments & Fundraisers will report directly to the Sr. Director of National Events & Programs to receive guidance and feedback, as well as daily interaction with Event Sales Associates from the field. This role will be fully remote and will be a member of the Corporate Sales team and Dallas Office.

Essential Functions:

  • Develop strategic business plan to grow our National Tournament & Fundraiser portfolio
  • Negotiate annual contracts with senior executives, top decision makers, tournament organizers, and sponsors
  • Work closely and educate local event sales teams on our National Tournaments & Fundraising program; Work as one-team to execute targeted sales blitzes to leverage relationships within our current accounts as well as establish new business
  • Act as a trusted advisor on how to improve Tournament & Fundraising outcomes, drive retention and expansion (upsells, additional events)
  • Execute internal plan for account management through Salesfoce, sales cycle/transition, production metrics
  • Work efficiently within a fast-paced team environment while maintaining excellent product knowledge across all venues nationwide
  • Represent Topgolf as a brand ambassador at National Tradeshows/Conventions and uncover new event business as well as build brand awareness in golf industry


Critical Skills:

  • Ability to communicate effectively with new guests, repeat guests, co-workers and management
  • Strong computer skills, particularly with Excel, Word, PowerPoint, and Salesforce
  • Excellent written and verbal communication skills
  • Ability to excel and multi-task in a fast-paced environment
  • Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives
  • Motivated and driven individual who can positively work with others to achieve all goals
  • Ability to develop clear action plans and drive processes with numerous interdependencies
  • Strong problem solving skills, analytical capabilities, and collaboration skills.


Qualifications:

  • 10+ years of Tournaments & Fundraiser/events and experience in sports, entertainment, and/or hospitality.


Travel Requirements:

  • Ability to travel, sometime in excess of 50%


Benefits

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.

ADA

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

EEO Statement

Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.

Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.

Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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