Senior Web & SEO Specialist - Boutique Law Firm

About the client:

Our client is a boutique personal injury law firm that focuses on providing a high-touch, personalized experience. They prioritize exceptional customer service and empathy, ensuring every client feels supported from the very first interaction.

About the role:

We are seeking a creative, results-driven Web & SEO Specialist to lead our client's digital and search presence. This role is essential for an ambitious marketing team that needs a proactive partner to take a new website from an approved design mockup to a complete, high-performance launch.

This is the right role for someone who likes building, refining, and taking absolute ownership of a web and search function from the ground up. The ideal candidate will know how to bridge the gap between technical site architecture and conversion design, turning the firm's website into a continuously improving, case-generating engine.

What you’ll be doing:

• Turn approved design mockups into a fast, polished, fully responsive website, owning it end-to-end after launch.
• Build and maintain practice-area pages, location/landing pages, and blog templates within the CMS.
• Continuously improve UX, page speed, and accessibility while keeping the site secure, updated, and bug-free.
• Ship changes quickly—including new landing pages, design iterations, and experiments —without waiting on an outside vendor.
• Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects, and Core Web Vitals optimization.
• Implement structured data and legal schema including LegalService/Attorney, FAQ, Review, and Breadcrumb variations.

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• Lead high-intent keyword research focused on case-driving terms, specific injury types, and NYC locations rather than broad head terms.
• Structure and optimize on-page content in collaboration with the marketing team while maintaining E-E-A-T and YMYL legal standards.
• Manage and optimize Google Business Profile, local citations, and location pages to win NYC local and map-pack visibility.
• Contribute to link building and digital-PR efforts alongside the marketing team to build domain authority in a highly competitive market.
• Run CRO experiments, optimizing intake forms, click-to-call paths, and live chat to convert organic traffic into signed cases.
• Own GA4, Google Search Console, lead/call tracking, and rank tracking to translate data into a prioritized growth roadmap.
  
  

Who are we looking for?

• 3+ years of experience sitting at the intersection of web design/build and SEO (agency or in-house).
• Proven experience designing and building fast, modern, conversion-focused websites on Webflow or WordPress.
• Strong understanding of technical, on-page, and local SEO strategies with a real track record of moving rankings and traffic.

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• Highly organized with the ability to manage an entire web launch and migration independently before a strict contract deadline.
• Excellent written and verbal communication skills.
• Experience in marketing for law firms or other competitive, high-intent local service is preferred.
• Familiarity with legal intake tools / CRMs and call-tracking platforms is preferred.
• Basic custom code (HTML / CSS / JS) for when the platform needs a nudge is preferred.
  
  

Position: Web & SEO Specialist

Remote Status: Fully Remote

Working Hours: 9am - 6pm EST

Holidays: US Holidays

Salary: USD 1500 - USD 2000 per month

Internal Job ID: 1364