Growth Director

Salary- £70,000 - £80,000 (DOE) + commission + Annual Bonus 

Type- Full-time

Location- Remote — UK preferred

Reports to- CEO

Hours- 40 hours per week

Start- ASAP

IRG Media is one of the fastest growing Influencer agencies. We’ve gone from 0-7 figures in revenue in just 1.5 years, and we’re only just getting started. 

We're built around one idea: connecting the right lifestyle brands with the right creators to deliver commercial results and brand awareness.

We work across travel, wellness, lifestyle, and education, partnering brands like Holafly, MyHeritage, Lingopie, and Mochi Health with content creators who can tell their story authentically.

We move fast, work to tight deadlines, and operate in demanding environments. Everyone has real ownership of their work — our people thrive on accountability, autonomy, and outcomes. Good ideas get heard, problems get solved, and people who deliver get recognised. The last thing we want is for people to simply ‘show up’ to work and leave.

We're growing, and building the team and systems to support that properly. There's real opportunity here for the right person to grow with us.

This role sits at the centre of revenue generation and commercial growth and is pivotal to the next chapter in IRG’s Story.

Our vision is to build one of the most respected performance-driven influencer marketing agencies globally — with strong commercial systems, predictable revenue, and a reputation for delivering campaigns that drive measurable outcomes for our clients.

This role exists to own and architect the growth function of IRG Media.

You are here to ensure that:

• the agency operates with a predictable commercial pipeline
• high-value brand partnerships are consistently closed
• growth becomes systemised rather than founder-dependent

You will lead the agency’s commercial function with a clear objective:

We are looking to more than double IRG Media’s annual revenue run rate from $1.1M to $2.5M by the end of the year.

Reporting to the leadership you will be a proven sales professional with a track record of securing high-value brand partnerships in competitive pitch environments. 

This is a hands-on commercial leadership role combining strategy, deal leadership, and team development.

Leveraging your deep expertise in these channels, alongside a background in Travel, Hospitality, entertainment, Wellness you will develop our pipeline and drive new business growth for IRG Media.

IRG Media has reached approximately $1.1M in annualised revenue, primarily driven by founder-led sales and opportunistic partnerships.

While this approach enabled strong early growth, scaling beyond this stage requires a structured commercial engine capable of generating and converting opportunities consistently.

Right now:

• key brand sales still rely on founder involvement
• pipeline generation is growing but not fully systemised
• revenue expansion from existing clients is under-leveraged
• 55% of 2025’s revenue was one-off unstructured deals

The Growth Director exists to build the systems, partnerships, and commercial team required to scale the agency from $1.1M to $2.5M+ ARR in 2026.

Revenue Strategy & Market Prioritisation

Define and lead the commercial strategy required to scale IRG’s revenue, including identifying priority market segments, refining the agency’s commercial positioning, and ensuring growth initiatives align with the company’s objective of doubling annual revenue.

Pipeline Architecture & Funnel Efficiency

Design and refine the agency’s pipeline systems to ensure consistent lead generation, qualification, and deal progression. This includes improving funnel efficiency, establishing structured opportunity stages, and ensuring pipeline coverage capable of supporting growth targets.

Lead High-Value Brand Partnerships

Lead and close complex new business opportunities, acting as the senior commercial lead throughout the sales cycle. Own strategic conversations with brands and position IRG Media as a trusted performance partner rather than a transactional influencer vendor.

Strategic Lead Qualification

Evaluate inbound and outbound opportunities to ensure strong alignment with IRG’s creator network, campaign capabilities, and commercial objectives. Prioritise high-quality opportunities that can realistically convert into profitable partnerships.

Develop Custom Commercial Pitches

Work closely with fulfillment, SDR’s, Influencer coordinators, and operations teams to develop tailored campaign proposals grounded in real creator opportunities, campaign strategy, and performance potential.

Drive Founder Independence in Sales

Build systems and processes that reduce founder dependency in the sales cycle, ensuring brand conversations, deal structuring, and negotiations can be led confidently without escalation.

Leverage the Influencer Network as a Sales Asset

Identify opportunities to pitch creators proactively to brands based on campaign fit, performance potential, and brand alignment, turning the agency’s creator network into a strategic advantage in outbound sales.

Commercial Expansion & Revenue Structuring

Identify opportunities to expand brand partnerships beyond one-off campaigns into longer-term commercial relationships. This includes structuring repeat collaborations, campaign series, or managed service arrangements where appropriate. Work closely with delivery and partnerships teams to convert successful influencer activations into ongoing brand relationships that increase client lifetime value and improve revenue predictability.

Represent the Agency in the Market

Represent IRG Media at relevant industry events, partnerships, and brand conversations, building the agency’s reputation and uncovering new commercial opportunities aligned with strategic growth goals.

Revenue Forecasting & Pipeline Visibility

Maintain clear visibility over the commercial pipeline and revenue outlook of the agency. Track pipeline value, deal stage probability, expected close timelines, and monthly revenue projections to ensure leadership has a realistic view of upcoming revenue. Continuously monitor sales cycle length, conversion rates, and deal size to improve forecasting accuracy and support operational planning across hiring, delivery capacity, and financial targets.

Sales Team Development & Leadership

Play a key role in building and developing the agency’s sales capability as the business scales. Support the hiring, onboarding, and training of sales team members such as SDR’s or Talent Managers. Establish clear outreach structures, pipeline management standards, and performance KPIs to ensure the team operates with accountability and consistent commercial discipline. Over time, help transition sales from founder-led activity to a structured, team-driven function.

You have built a clear understanding of IRG’s commercial engine, case studies and growth opportunities.

• Build up your pipeline and understand the current situation of Sales, case studies and how revenue is generated. 
• Build up the benchmarks for Months 4-6 sales targets - and other qualitative metrics within the agency. 

The focus in the first month is diagnosing the commercial system and identifying the highest leverage growth opportunities.

You have stabilised the commercial pipeline and begun driving measurable growth.

• Based on the 90 days diagnosis - we should now start to drive revenue and hit the specific benchmarks agreed to in the first quarter. 

• You’ve closed 7 figures in revenue in a single year at other agencies.
• You understand how to design revenue systems, not just close deals
• You’ve built or scaled growth functions in agencies or service businesses
• You are comfortable owning aggressive growth targets

• £70,000 - £80,000 (DOE) + commission + Annual Bonus 
• Fully remote
• Large progression for growth (uncapped growth potential in line with our ambition)
• Be one of the early members to shape and build the company vision



IRG Media is building a business where growth is structured, predictable, and scalable. Right now demand is proven, but there’s no systemic scale to Bigger retained deal sizes. 

The agency has already reached approximately $1.1M in annualised revenue, demonstrating strong market demand and the ability to deliver high-performing influencer campaigns.

The next stage is to transform this momentum into a repeatable commercial engine capable of scaling the business to $2.5M+ ARR and beyond.

Until now, much of the agency’s commercial momentum has been driven directly by the founder — from initiating brand conversations to structuring partnerships and closing deals. While this has enabled strong early growth, the next stage of the business requires a dedicated commercial leader who can build systems that generate, convert and retain opportunities consistently.

The Growth Director exists to help make that transition possible.

This role will architect the agency’s commercial systems, strengthen brand partnerships, and build the team required to support sustained growth. Over time, the Growth Director becomes responsible for shaping how IRG grows — from pipeline generation and deal structure to strategic partnerships and market expansion.

Success in this role means IRG evolves from founder-driven sales into a fully operational growth organisation capable of scaling revenue internationally.

This role is not designed to remain static. The Growth Director is pivotal to the next chapter in IRG’s story — shaping the agency’s commercial strategy, building the sales team, and defining how the business scales.