Chief Marketing Officer - Institutional Crypto Investment Firm

early bird matrix • United State
Remote
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AI Summary

Lead global marketing initiatives to establish DeltaCore Strategies as a premier brand in institutional crypto investment. Drive client acquisition, strengthen brand positioning, and support revenue growth. Requires 20+ years of marketing leadership experience, deep crypto knowledge, and proven track record in financial services.

Key Highlights
Develop and execute integrated marketing strategy
Strengthen brand positioning and differentiation
Drive client acquisition and growth through multi-channel funnels
Key Responsibilities
Develop and execute an integrated marketing strategy
Define and elevate DeltaCore’s brand identity
Design and optimize multi-channel acquisition funnels
Oversee creation of high-impact content
Implement data-driven marketing frameworks
Manage external communications and media relations
Build strategic partnerships with industry stakeholders
Recruit, mentor, and scale a high-performing marketing team
Ensure all marketing activities align with regulatory frameworks
Technical Skills Required
Cryptocurrency markets and derivatives Performance marketing and data-driven decision-making Brand strategy and positioning
Benefits & Perks
Competitive executive compensation package
Equity participation
Fully remote, flexible working environment

Job Description


About DeltaCore Strategies

DeltaCore Strategies is a specialized investment strategy firm focused on cryptocurrency derivatives markets. We deliver sophisticated trading strategies, market intelligence, and risk management solutions to high-net-worth individuals, family offices, and qualified investors seeking exposure to digital assets.

The firm does not directly manage client assets or custody accounts. Instead, DeltaCore Strategies provides performance-driven strategy services, combining deep market expertise, advanced data analytics, and institutional-grade operational standards to generate long-term value.

As we expand across North America and international markets, we are building a world-class executive team to support scalable growth, operational excellence, and long-term strategic development.

Role Overview

We are seeking a strategic and execution-focused Chief Marketing Officer (CMO) to lead global marketing initiatives and establish DeltaCore Strategies as a differentiated brand within the institutional crypto investment landscape.

The CMO will be responsible for developing and executing a comprehensive marketing strategy that drives client acquisition, strengthens brand positioning, and supports revenue growth—while ensuring alignment with regulatory expectations and the firm’s performance-oriented model.

Key Responsibilities
  • Marketing Strategy & Leadership
  • Develop and execute an integrated marketing strategy aligned with business objectives, focusing on institutional credibility, trust, and performance differentiation.
  • Brand Positioning & Narrative Development
  • Define and elevate DeltaCore’s brand identity within the digital asset and derivatives ecosystem, targeting HNWIs, family offices, and sophisticated investors.
  • Client Acquisition & Growth
  • Design and optimize multi-channel acquisition funnels (digital, partnerships, thought leadership, events) to drive qualified investor engagement.
  • Content & Thought Leadership
  • Oversee the creation of high-impact content including market insights, research reports, and educational materials that position the firm as a trusted authority.
  • Performance Marketing & Analytics
  • Implement data-driven marketing frameworks, leveraging analytics to optimize CAC, conversion rates, and ROI across channels.
  • Public Relations & Communications
  • Manage external communications, media relations, and reputation strategy in a highly dynamic and often volatile industry.
  • Partnerships & Ecosystem Development
  • Build strategic partnerships with platforms, allocators, and industry stakeholders to expand reach and credibility.
  • Team Building & Leadership
  • Recruit, mentor, and scale a high-performing marketing team across brand, growth, and communications functions.
  • Compliance & Risk Awareness
  • Ensure all marketing activities align with applicable regulatory frameworks and industry best practices, particularly in financial promotions.
Qualifications
  • 20+ years of marketing leadership experience, with at least 5 years in a senior executive role (CMO, VP Marketing, or equivalent)
  • Proven track record in financial services, hedge funds, asset management, or crypto/digital assets
  • Deep understanding of cryptocurrency markets, derivatives, and institutional investor behavior
  • Strong expertise in performance marketing, brand strategy, and data-driven decision-making
  • Experience marketing to high-net-worth individuals, family offices, or institutional clients
  • Exceptional communication, storytelling, and positioning skills
  • Demonstrated ability to build and scale marketing organizations in high-growth environments
  • Familiarity with U.S. and global regulatory considerations in financial marketing
What We Offer
  • Competitive executive compensation package (base + performance incentives)
  • Equity participation aligned with long-term company growth
  • Fully remote, flexible working environment
  • Opportunity to shape the brand and growth trajectory of a high-potential crypto investment firm
  • Direct collaboration with founding team and key strategic stakeholders



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