Senior Landing Page Specialist (AI-Powered Direct Response)

Landing Page Expert (AI-Powered Direct Response)

Location: Remote (European timezone or compatible time zone preferred)
Reports to: Jem Bourouh, CEO of Adcubator FZCO

About the role

I run Adcubator, a Dubai-based Google Ads agency managing nine figures of annual ad spend across 180+ ecommerce clients. Every dollar we spend on ads drives traffic somewhere — and that somewhere needs to convert. Advertorials, listicles, comparison pages, product pages. These aren’t just “landing pages.” They’re the bridge between the click and the sale.

We’ve built an AI-powered system (Forge + Claude + Manus) that generates these pages at scale. But the system needs a leader — someone who owns the entire landing page initiative from strategy to output. Someone who understands direct-response copy at a deep level, has already built pages with AI tools like Manus and Claude, and knows exactly what makes a comparison page on Google print money versus waste budget.

You’ll lead the process. You’ll define the angles, choose the awareness levels, write the briefs, generate the pages, QA the output, and iterate based on performance. You’re not waiting for someone to hand you a spec — you’re the one deciding what gets built and why.

What you’ll doOwn the landing page initiative

Lead the entire landing page production process from strategy to deployment

Define which page types (advertorial, listicle, comparison page, product page) to build for each campaign and why

Set up and maintain a production calendar — which brands need pages, what angles to test, what’s in the pipeline

Coordinate with media buyers to align page strategy with campaign objectives and audience segments

Report on page performance and make data-driven decisions about what to iterate, kill, or scale

Build pages with AI tools (daily)

Use Manus and Claude to generate advertorials, listicles, and comparison pages at scale

Operate Adcubator Forge (our internal AI page builder) to produce page variants rapidly

Prompt engineer: write and refine prompts that produce consistent, high-quality copy and page structures

Edit and elevate AI output — the AI gets you 80%, you bring it to 100%

Produce multiple page variants per day across multiple brands and campaigns

Write and refine direct-response copy

Write high-converting copy for advertorials, listicles, and comparison pages — or direct AI to write it at your quality standard

Apply Schwartz awareness levels to match copy sophistication to audience temperature

Craft hooks, headlines, leads, body copy, CTAs, and social proof sections that move people to buy

Develop and maintain a swipe file of winning angles, hooks, and page structures across all clients

Understand the difference between a comparison page that ranks and converts on Google versus one that just sits there

Page types you must know inside-out

Comparison pages

“Best [product] 2025” style pages for Google Ads. You know the format, the trust signals, the ranking structure, and why they convert high-intent search traffic. This is big and urgent.

Advertorials

Native-style editorial content that pre-sells. You know how to write a story lead that hooks, educate without boring, and transition to a soft CTA.

Listicles

“10 Reasons Why…” format. You understand pacing, escalation, and how to structure reasons that build desire progressively.

Product pages

Direct product landing pages optimized for paid traffic. You know what elements matter above the fold, how to structure social proof, and when to use long-form versus short-form.

Research and strategy

Research competitor landing pages, advertorials, and funnels to identify what’s working in the market

Mine customer reviews, Reddit threads, and forums for real language, objections, and desires

Develop customer avatars and emotional angle maps for each brand

Test different page structures and copy approaches — measure, learn, iterate

Stay current on DR copywriting trends, AI tools, and conversion optimization best practices

Quality and process

QA every page before it ships: accuracy, persuasion quality, visual hierarchy, CTA clarity, mobile responsiveness

Build and maintain SOPs for the landing page production workflow

Train team members on AI tools, copy frameworks, and quality standards

Maintain a feedback loop between page performance data and production decisions

What you bring (Hard Requirements)Experience building pages with Manus and/or Claude

This is non-negotiable.

You’ve already used AI tools like Manus or Claude to build landing pages. Not just “tried it once” — you’ve developed a workflow around it. You know how to prompt, iterate, and produce quality pages with these tools.

Deep knowledge of comparison pages on Google

You know what a comparison page is, why it works for high-intent Google Ads traffic, how to structure one, and what makes the difference between a page that converts at 8% versus 2%. This is urgent — we need this expertise immediately.

Advertorial and listicle expertise

You’ve written or produced advertorials and listicles that have run with paid traffic behind them. You understand the formats, the psychology, and the structural differences between them.

Direct-response copywriting

You understand awareness levels (Schwartz), emotional triggers, headline formulas, story leads, and the mechanics of persuasion. You’ve written copy that has made money.

E-commerce/DTC experience

You’ve worked with e-commerce brands. You understand the customer journey from ad to purchase. You know what a cold audience needs versus a warm one.

Speed + volume

You can produce. Multiple page variants per day across multiple brands. You don’t overthink — you execute, review, ship, iterate.

Leadership and initiative

You don’t wait to be told what to do. You see what’s needed, propose the plan, and execute. You own the outcome, not just the output.

Strong bonus

Experience writing native ads (Taboola, Outbrain style)

Background in CRO, split testing, or conversion rate optimization

Experience with Shopify, Unbounce, Instapage, Replo, or custom HTML pages

Familiarity with Google Ads Quality Score and landing page relevance requirements

Knowledge of direct-response classics (Breakthrough Advertising, Great Leads, Cashvertising, $100M Offers)

What I’m not looking for

A content writer who writes blog posts. A designer who wants to push pixels in Figma. Someone who can only write one page per day because they need to “get in the zone.” Someone who’s never heard of a comparison page or thinks an advertorial is just a long blog post.

If you haven’t built pages with AI tools before, this isn’t the role. If you don’t know what a listicle is or why it converts differently than an advertorial, this isn’t the role. If you need someone to tell you exactly what to write every time, this isn’t the role.

The tools you’ll use

Manus — AI agent for page building, scraping, and automation

Claude (Anthropic) — for copy generation, editing, research, and ideation

Adcubator Forge — our internal AI page builder (you’ll be trained on this)

Google Ads interface — to understand campaign context, keyword intent, and Quality Score

Slack, ClickUp, Google Workspace — for communication and project management

The Environment & BenefitsGlobal Remote

Work from wherever you are in the world.

Direct Access

Work directly with Jem and a team of some of the best media buyers in the game. You’ll also have access to our internal mentoring program.

Yearly Team Getaway

Once a year, we all meet up to strategize and bond. This year, we’re going to Bali, all expenses paid.

The Essentials

Normal PTO, a wellness bonus, and a flat hierarchy where the best ideas win.

AI-First Culture

You’ll have access to Claude, Manus, Forge, and any other AI tools you need. No budget constraints on the tools that make you faster.

Setup

Full time, 40 hours per week. Flexible schedule with availability across Dubai and European time zones. Fully remote.

How to Apply

Your CV

A short application letter explaining why you’re a fit for this role

Portfolio: Send 2–3 advertorials, listicles, or comparison pages you’ve built using AI tools (Manus, Claude, or similar). Include context: what was the product, who was the audience, what tools did you use, what was the result (if you have data). Screenshots or live URLs preferred.

Quick question: In 3–5 sentences, explain the structural difference between an advertorial and a comparison page, and when you’d use each for a Google Ads campaign.