Senior Product Manager, Digital Health

Opportunity for Impact

Alloy is a digital health brand built for women — where the product is the experience. We're looking for a hands-on Senior Product Manager to own two closely related areas: the launch and growth of Alloy's iOS mobile app, and our broader digital experience with a focus on customer retention.

This is a zero-to-one role where you'll build something new while operating with the discipline of a project manager to keep it moving. In the near term, your primary focus will be the iOS app: owning the roadmap, defining requirements, and driving execution from first version through to a sustainable release cadence. You'll also serve as the de facto project manager for the app build, keeping engineering, design, and operations aligned and accountable. Over time, that focus will expand — and retention is where the second chapter of this role lives.

On the retention side, you'll own the digital experience that keeps customers engaged beyond their first purchase — from the post-onboarding journey through long-term lifecycle touchpoints across web and app. For a subscription health brand, this is where growth actually compounds.

The right person for this role sees a D2C health brand's website and app not as a utility, but as a premium product in its own right — one that earns loyalty through every interaction. This role is well suited to someone who thrives in ambiguity, has strong technical intuition, and brings the kind of structured thinking that keeps early-stage development from going sideways.

Key Responsibilities

• Own the end-to-end roadmap and delivery of Alloy's iOS mobile app, from v1 launch through subsequent releases
• Lead product and technical program management for the app end-to-end — owning sprint cadences, backlog grooming, timeline tracking, and cross-functional coordination in Jira without a dedicated TPM counterpart.
• Define and own the in-app and web onboarding experience, ensuring new customers reach meaningful engagement milestones early in their lifecycle
• Own feature prioritization across customer needs, clinical context, and business goals — balancing immediate build velocity with longer-term retention strategy and triaging commercial requests against roadmap without losing sight of either.
• Write clear, actionable requirements and acceptance criteria for engineering — driving decisions through cross-functional alignment rather than unilaterally, in an environment where buy-in is as critical as velocity.
• Translate brand and design standards into product decisions — ensuring the app and web experience feel cohesive, premium, and on-brand
• Partner closely with the VP of Product on retention strategy, taking on web-based retention ownership as the team scales
• Track key retention and engagement metrics and use data to inform product decisions
• Synthesize qualitative signals — customer interviews, support themes, clinical feedback — alongside quantitative data to inform roadmap decisions
• Own the post-purchase digital experience, identifying friction points in the customer lifecycle and driving improvements through structured experimentation
• Collaborate with lifecycle marketing on notification strategy and triggered messaging, ensuring in-app and push channels are informed by product behavior and tied to measurable retention outcomes

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• Partner with the Site Merchandising Manager on shared surfaces — including navigation, taxonomy, personalization logic, and on-site promotional experiences — ensuring the commercial calendar and product roadmap stay aligned
• Own the platform capabilities (recommendation engines, landing page templates, testing infrastructure) that the merchandising function depends on to execute; serve as the intake point for near-term commercial feature requests and sequence them against roadmap priorities
• Work cross-functionally with engineering, design, clinical, operations, and marketing

Education & Experience

• 5+ years of product management experience (or compressed experience through a high-growth or early-stage environment), or a combination of engineering and PM experience that demonstrates strong technical fluency and independent product ownership
• Hands-on experience launching an iOS app: you've shipped a v1 and lived through what that takes
• Comfortable owning project management in the absence of a dedicated PM/TPM counterpart: you know how to run a sprint, manage a backlog, and keep a build on track
• Experience in digital health, femtech, or a regulated consumer health product is strongly preferred
• Demonstrated understanding of how brand and UX intersect — you've worked on products where the experience itself is a competitive differentiator
• Familiarity with the subscription model and customer lifecycle is a plus — particularly in a D2C environment
• Experience with A/B testing, retention tooling (e.g., Braze, Iterable, Amplitude), or experimentation frameworks is a plus
• Comfortable working alongside a merchandising or commercial function — able to triage near-term business requests against longer-horizon product investments without losing either
• Strong written communication — you write requirements and specs that leave little room for interpretation

How You Work

• You thrive in ambiguity and can create structure where none exists — without waiting for permission to do so
• You lead through influence, not authority — building alignment across engineering, design, clinical, and commercial stakeholders
• You hold a high bar for craft and experience, and you understand why that matters in a premium health brand

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Company Overview

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Alloy is the only platform connecting women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care. Our model offers longitudinal, one-on-one access to expert doctors who guide women through their full midlife journey, from the first symptoms to long-term maintenance. This includes not only care for hormonal health and menopause, but also solutions for weight management, skin and hair changes, sexual wellness, and more. Alloy provides clinical care, ongoing education, and a supportive community that empowers women to make informed decisions and feel like themselves again. Female-founded and female-led, Alloy isn’t just changing access to care, we’re changing the conversation. Our team includes nationally recognized experts in women’s health and aging, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

Compensation & Benefits

Annual Salary: $175,000-215,000 commensurate with geographic location and experience

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment. Benefits include:

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy

As part of our commitment to ensuring a legal workforce, Alloy Health, Inc. participates in E-Verify, an electronic system used to verify employment eligibility. Your employment eligibility will be confirmed through the E-Verify system. For more information about E-Verify, please visit www.dhs.gov/E-Verify.

Equal Employment Opportunity

We are committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, or veteran status.