Digital Marketing Specialist

PulseMediaNL is a fast-growing digital media and marketing company dedicated to helping businesses expand their online presence through innovative marketing strategies, creative content, and data-driven campaigns. We are passionate about delivering measurable results for our clients while fostering a collaborative and innovative work environment.

We are seeking a talented and results-oriented Digital Marketing Specialist to join our remote marketing team. This role is ideal for someone who thrives in a fast-paced environment and has a passion for creating impactful digital marketing campaigns that drive brand awareness, engagement, and business growth.

Position Overview

As a Digital Marketing Specialist, you will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across multiple online platforms. You will work closely with content creators, designers, and other marketing professionals to increase website traffic, generate leads, improve customer engagement, and maximize return on investment (ROI).

The ideal candidate has strong analytical skills, creativity, and hands-on experience with digital marketing tools and platforms.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels.
• Plan and execute search engine optimization (SEO) and search engine marketing (SEM) strategies.
• Create, manage, and optimize paid advertising campaigns on platforms such as Google Ads and Meta Ads.
• Manage social media marketing campaigns across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and other relevant platforms.
• Monitor campaign performance and optimize strategies based on analytics and key performance indicators (KPIs).
• Conduct keyword research and implement on-page and off-page SEO best practices.
• Create and coordinate email marketing campaigns to improve customer engagement and retention.
• Collaborate with content creators to develop engaging blog posts, landing pages, newsletters, and promotional content.
• Analyze website traffic using analytics tools and prepare performance reports.
• Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.
• Monitor marketing trends and recommend innovative strategies to improve campaign performance.
• Work closely with cross-functional teams to align marketing initiatives with business goals.
• Manage marketing budgets and maximize return on advertising spend (ROAS).
  
  

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).

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• Minimum of 2 years of experience in digital marketing or a similar role.
• Strong understanding of SEO, SEM, PPC, content marketing, and social media marketing.
• Experience managing paid advertising campaigns.
• Excellent written and verbal communication skills.
• Strong analytical, organizational, and project management skills.
• Ability to work independently in a remote environment while managing multiple projects simultaneously.
• Creative mindset with strong attention to detail.
  
  

Technical Skills

• Google Analytics (GA4)
• Google Ads
• Meta Ads Manager
• Google Search Console
• Microsoft Office Suite
• Google Workspace
• WordPress or other CMS platforms
• Email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.)
• CRM platforms such as HubSpot or Salesforce
• SEO tools (SEMrush, Ahrefs, Moz, or similar)
• Canva or Adobe Creative Cloud (preferred)
  
  

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Preferred Qualifications

• Experience in digital media, technology, or marketing agencies.
• Knowledge of conversion rate optimization (CRO) and marketing automation.
• Experience with A/B testing and landing page optimization.
• Basic HTML/CSS knowledge is a plus.
• Google Ads, Google Analytics, or Meta Blueprint certifications are advantageous.
  
  

What We Offer

• Competitive salary.
• Fully remote work environment.
• Flexible work schedule.
• Paid time off and company holidays.
• Professional development and certification support.
• Career advancement opportunities.
• Collaborative and inclusive company culture.
• Performance-based bonuses and recognition.
• Access to modern marketing tools and technologies.
  
  

Why Join PulseMediaNL?

At PulseMediaNL, you'll have the opportunity to work on innovative digital campaigns, collaborate with talented professionals, and make a measurable impact on business growth. We value creativity, continuous learning, and data-driven decision-making, providing our team members with the resources and support they need to succeed.

How to Apply

Interested candidates should submit their resume.