AI Summary
Lead acquisition growth across UA, PL, and BR markets, converting traffic into enrolled students. Own conversion rates, run experiments, and manage a team of 3 developers and 1 designer. Requires 3+ years in product marketing, data fluency, and cross-functional collaboration.
Key Highlights
Conversion Rate Optimization based on data insights
A/B testing and structured experiments
Cross-functional collaboration with developers and designers
Data fluency in Looker, GA4, or Amplitude
3+ years in product marketing or acquisition role
Key Responsibilities
Lead the Acquisition team of 3 developers and 1 designer, setting priorities and ensuring output delivers against business goals
Own conversion rates across the full acquisition funnel per market (UA/PL/BR)
Run weekly Conversion Rate and performance analysis, turning insights into a prioritized experiment backlog
Build and iterate landing pages and funnels using AI tools
Coordinate cross-team delivery across marketing, sales, and admission
Report acquisition performance and growth priorities directly to the CEO
Technical Skills Required
Benefits & Perks
Competitive salary
Regular reviews
Paid sick leave
22 working days annual vacation
Self-development days
Personal crisis leave
Financial assistance in medical emergency or home damage due to war
English courses and learning budget
Apple equipment
Pet-friendly office in central Kyiv
Company-paid lunches
Relocation bonus
Nice to Have
Background in EdTech
Direct experience running paid acquisition on Google or Meta
Experience building landing pages or funnels using AI tools (Lovable, Replit, or similar)
Experience in a sales-led-growth environment
Job Description
Mate academy - an EdTech startup with a technological, gamified, AI-powered LMS platform where people learn IT specialties.
🤘Already, 6000+ graduates have landed their first IT jobs in just 4 months of training.
🌎 Successfully launched our business in Poland and Brazil and have plans to expand to other countries.
We're looking for a Senior Product Marketing Manager who will own acquisition growth across UA, PL, and BR markets — converting traffic into enrolled students and leading the team that makes it happen.
Your qualities and skills that will be valued:
- Conversion Rate Optimisation based on data insights: you identify what's breaking the funnel and run structured experiments to fix it.
- A/B testing: you know how to set up, run, and read tests — not just launch them.
- Cross-functional collaboration: you've worked in teams that included developers and designers and kept delivery moving across all of them.
- You understand how to scale B2C paid marketing channels and have worked in close collaboration with User Acquisition Managers.
- Data fluency: you build and read dashboards in Looker, GA4, or Amplitude; week-over-week analysis and hypothesis-driven decisions are your baseline.
- 3+ years in product marketing, growth marketing, or a hands-on acquisition role.
- English Upper-Intermediate or higher.
- Background in EdTech.
- Direct experience running paid acquisition on Google or Meta.
- You've built landing pages or funnels using AI tools — Lovable, Replit, or similar.
- Experience in a sales-led-growth environment.
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- Leading the Acquisition team — 3 developers and 1 designer — setting priorities and ensuring their output consistently delivers against business goals.
- Owning conversion rates across the full acquisition funnel per market (UA/PL/BR).
- Running weekly CvR and performance analysis and turning it into a prioritised experiment backlog.
- Building and iterating landing pages and funnels, including with AI tools.
- Coordinating cross-team delivery across marketing, sales, and admission.
- Reporting acquisition performance and growth priorities directly to the CEO.
- Your voice matters — you won't just follow a plan, you'll help make it.
- A no-bullshit culture with 0% bureaucracy.
- A team that shares knowledge and isn't afraid to make mistakes.
- The top EdTech product in Ukraine.
- Competitive salary, regular reviews, Gig contract collaboration.
- Paid sick leave & 22 working days annual vacation.
- Self-development days for continuous learning.
- Personal crisis leave, arranged individually.
- Financial assistance in a medical emergency or if your home was damaged due to war.
- English courses and learning budget.
- Apple equipment.
- Pet-friendly office in central Kyiv with shelter.
- Company-paid lunches.
- Relocation bonus.
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
- Interview with a recruiter.
- Test assignment.
- Technical interview with the hiring manager.
- Final interview with the CEO.
- Reference check (3 references from previous managers).
- Job Offer.
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