Digital Marketing Manager III - Public Sector Field Marketing (Remote)

BCforward • United State
Remote
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AI Summary

Lead integrated marketing campaigns, support digital initiatives, manage events, and drive demand generation for North America's Public Sector and Education markets. Remote 6-month contract-to-hire role.

Key Highlights
Execute integrated marketing campaigns
Manage events and digital activations
Partner with cross-functional teams to drive pipeline growth
Support Public Sector and Education marketing initiatives
Key Responsibilities
Execute integrated marketing campaigns to drive demand generation and pipeline growth
Manage campaign planning, tracking, and reporting
Support paid media strategy, digital marketing programs, and email marketing campaigns
Develop marketing content including one-pagers, case studies, and event collateral
Coordinate webinars, executive dinners, roundtables, conferences, and field marketing events
Partner with Sales, Field Marketing, Product Marketing, and external vendors
Analyze campaign performance and provide post-campaign reporting and recommendations
Technical Skills Required
Campaign Management Content Development Event Management Project Management
Benefits & Perks
Medical, dental, and vision insurance
Paid holidays and PTO (if eligible)
401(k) retirement plan
Nice to Have
Public Sector or Government marketing experience
Education industry marketing experience
Salesforce CRM
Einstein Analytics, Business Objects, or Data Visualization tools
B2B SaaS marketing experience
Demand Generation and Pipeline Marketing

Job Description


BCforward is currently seeking a highly motivated Marketing Manager - Digital III (Public Sector Field Marketing)


Position Title: Marketing Manager - Digital III (Public Sector Field Marketing)

Location: REMOTE

Date: ASAP

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6-Month Contract-to-Hire

Job Type: [FULL TIME (>=40 HRS WEEKLY)

Pay Range: $50-$55 /hr on w2


Job Summary

Client's Global Public Sector Field Marketing team is seeking a Marketing Manager - Digital III to support North America Public Sector and Education marketing initiatives. This role will execute integrated marketing campaigns, support digital marketing programs, manage events, develop marketing content, and partner closely with sales and cross-functional teams to drive demand generation and pipeline growth.

This is a fully remote contract opportunity supporting multiple strategic marketing initiatives.


Responsibilities

  • Execute integrated marketing campaigns that drive demand generation and pipeline growth.
  • Manage campaign planning, campaign code creation, tracking, and reporting.
  • Support paid media strategy, digital marketing programs, and email marketing campaigns.
  • Develop marketing content including one-pagers, case studies, campaign assets, presentations, and event collateral.
  • Coordinate webinars, executive dinners, roundtables, conferences, and field marketing events.
  • Partner with Sales, Field Marketing, Product Marketing, Campaigns, SDR/BDR teams, and external vendors.
  • Maintain campaign calendars, project plans, and marketing trackers.
  • Build targeted campaign lists and support digital activations.
  • Analyze campaign performance and provide post-campaign reporting and recommendations.
  • Support Public Sector and Education marketing initiatives across North America, including Canadian Government campaigns.


Required Qualifications

  • Bachelor's degree or equivalent experience.
  • 5+ years of experience in Marketing, Digital Marketing, Field Marketing, or Demand Generation.
  • Experience managing integrated marketing campaigns from planning through execution.
  • Strong project management and organizational skills.
  • Experience supporting webinars, events, and digital marketing initiatives.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects in a fast-paced environment.


Must-Have Skills

  • Campaign Management
  • Content Development
  • Event Management
  • Project Management
  • Salesforce Marketing Tools & Processes
  • Email Marketing
  • Paid Media Strategy & Execution
  • Cross-functional Collaboration
  • Campaign Reporting
  • Strong Writing Skills


Preferred Qualifications

  • Public Sector or Government marketing experience.
  • Education industry marketing experience.
  • Salesforce CRM.
  • Einstein Analytics, Business Objects, or Data Visualization tools.
  • B2B SaaS marketing experience.
  • Demand Generation and Pipeline Marketing.


Benefits:

We offer a comprehensive benefits package that includes medical, dental, and vision insurance to support employees' health and well-being. In addition, employees have paid holidays, paid time off (if eligible) and access to a 401(k)-retirement plan


About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position.Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration


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