VP of Marketing - B2B & B2C Growth & Strategy (Remote)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing based in United States.

This is an exciting opportunity for a strategic marketing leader to shape and execute high-impact growth initiatives across both B2B and B2C markets. The role combines executive-level strategy with hands-on leadership, driving demand generation, brand positioning, and digital marketing performance in a fully remote environment. You'll play a key role in expanding market presence, optimizing customer acquisition, and building scalable marketing operations while working with limited resources. Success in this position requires a data-driven mindset, strong leadership skills, and the ability to deliver measurable business outcomes. If you thrive in fast-paced environments and enjoy turning strategy into results, this role offers significant influence and long-term impact.

Accountabilities

• Develop and execute a comprehensive marketing strategy aligned with business objectives, driving qualified lead generation and sustainable growth across B2B and B2C audiences.
• Lead and optimize digital marketing initiatives including SEO, PPC, content marketing, email campaigns, and social media to maximize brand visibility and customer acquisition.
• Define and communicate compelling value propositions that strengthen market positioning and differentiate service offerings.
• Analyze customer acquisition channels, campaign performance, and marketing metrics to improve ROI while effectively managing budget constraints.
• Research market trends and customer behavior within the US market to ensure campaigns remain relevant, competitive, and impactful.
• Collaborate with cross-functional teams to produce engaging marketing content that supports sales, branding, and lead generation efforts.
• Oversee marketing technology, automation platforms, CRM integrations, and reporting systems to streamline operations and nurture prospective customers.
• Monitor industry developments and emerging technologies to continuously enhance marketing strategies and identify new growth opportunities.
  
  

Requirements

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• At least 5 years of experience leading successful B2B and/or B2C marketing initiatives, with a strong focus on the US market.
• Proven expertise in digital marketing channels, including SEO, paid advertising, content marketing, email marketing, and social media strategy.
• Demonstrated ability to maximize marketing performance and lead generation while working within limited budgets.
• Strong knowledge of customer acquisition strategies, conversion optimization, and the complete customer journey.
• Experience using marketing platforms and analytics tools such as HubSpot, MailChimp, Google Analytics, CRM systems, and related technologies.
• Excellent analytical, reporting, and data interpretation skills with the ability to translate insights into strategic decisions.
• Outstanding leadership, communication, project management, and stakeholder collaboration abilities.
• Experience working independently in remote environments with availability to maintain at least a 5-hour overlap with EST business hours.
• Fluent written and spoken English communication skills.
• Familiarity with workflow automation, virtual assistant services, or remote workforce solutions is considered an advantage.
  
  

Benefits

• Fully remote position with 100% online work environment.
• Full-time employment opportunity.

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Flexible work schedule with a minimum 5-hour overlap during EST business hours.
• Executive-level leadership role with significant strategic influence.
• Opportunity to build and scale marketing operations with measurable business impact.
• Collaborative and results-driven remote work environment.
• Exposure to both B2B and B2C marketing strategies targeting the US market.
• Opportunity to leverage modern marketing technologies, automation tools, and data-driven decision-making.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.