Digital Marketing Specialist (Meta)

Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Digital Marketing Specialist (Meta) to own full-cycle paid social execution for a performance marketing agency managing campaigns across a portfolio of fast-growing D2C brands — launching and A/B testing new Meta campaigns from scratch, independently optimizing ad spend based on ROAS, CTR, and CPM signals, building detailed performance reports in Excel and Google Sheets, and proactively surfacing insights and recommendations to clients as the day-to-day paid social point of contact.

What Your Day-to-Day Will Look Like

• Campaign Launches: Launch new Meta ad campaigns from scratch, including A/B testing of ads and ad sets to determine what drives business results.
• Campaign Optimization: Independently optimize Meta campaigns based on data trends from ROAS, CTR, CPM, and other key performance metrics.
• Performance Monitoring: Monitor, export, and track Meta ad performance; proactively identify common challenges and report on what is and isn't working to clients in real time.
• Reporting: Build Excel and Google Sheets reports using advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly client reporting.
• Creative & Channel Testing: Drive testing of new ad copy and assets based on new products or services, and assist with the development of new ad channels as needed.
• Asset Collection: Gather ad content, assets, and copy from cross-functional marketing teams to support campaign execution.
• Client Communication: Use instant messaging, video calls, email, and project management software to communicate proactively and consistently with clients.

What You Bring

• Meta Ads Expertise: 3+ years of hands-on experience setting up, optimizing, and making data-driven recommendations on Meta ad campaigns.
• Paid Media Analytics: Deep understanding of ROAS, CTR, CPM, and other key paid media KPIs, with the ability to monitor and optimize ad spend budgets on a daily, weekly, and monthly basis.
• Reporting Skills: Proven experience building performance reports in Excel or Google Sheets — including advanced formulas, pivot tables, charts, and visualizations — to surface paid media trends in real time and over time.
• Proactive Communication: Fluent English (written and verbal) with a track record of proactive daily communication via Slack, email, and video calls; proven success partnering with US-based clients.

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• Schedule & Autonomy: Ability to work EST hours and independently drive campaign decisions, optimizations, and client reporting without being prompted.

Bonus Points if:

• Notion experience for team admin and project tracking
• History of campaign work in the DTC ecom space
• 1+ years of TikTok ads platform experience

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
• Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
• Family First: Parental leave after 1 year of service

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus

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• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

• Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
• Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
• Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
• Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!

Depending on the client, there are sometimes 2 additional steps:

• Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
• Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.