Senior Google Ads (PPC) Manager - Behavioral Healthcare Marketing

Company Description

Prime Creative Agency is a full-service marketing and growth partner specializing in integrated digital strategies, brand positioning, and high-performance lead generation. With expertise in website design, paid media, SEO, social media, and content, we create solutions designed to drive measurable business outcomes. Leveraging advanced AI-driven technologies, we offer predictive keyword strategies, real-time performance tracking, and conversion-optimized methods to maximize results. Operating as an agile extension of our clients' teams, we deliver enterprise-level strategies with a boutique agency's hands-on approach, supporting brands from startups to national scale with impactful campaigns and sustainable growth.

Company: Prime Creative Agency

Position: Google Ads (PPC) Manager – Contracted Role

Employment Type: Independent Contractor (1099)

Compensation: $60 per hour

Schedule: Approximately 10 hours per week

Location: Remote

Prime Creative Agency is seeking an experienced Google Ads (PPC) Manager to join our growing team. This is an excellent opportunity for a highly skilled paid search professional looking for a flexible, remote contract role with a collaborative agency specializing in behavioral healthcare marketing.

We're looking for someone who is dependable, detail-oriented, professional, and trustworthy, with the ability to independently manage Google Ads accounts while ensuring accurate conversion tracking and reporting.

• Manage and optimize Google Ads campaigns across multiple client accounts.
• Build, launch, and optimize Search, Performance Max, Display, and YouTube campaigns.
• Perform keyword research, competitive analysis, and audience targeting.
• Monitor campaign performance and make data-driven optimizations.
• Write high-performing ad copy and conduct ongoing A/B testing.
• Manage campaign budgets and maximize return on ad spend.
• Set up, troubleshoot, and maintain conversion tracking.
• Implement and manage tracking through Google Analytics 4, Google Tag Manager, client CRM platforms, and CallTrackingMetrics (CTM).
• Configure UTM parameters and ensure accurate lead attribution.
• Analyze campaign performance and provide clear reporting with recommendations for improvement.
• Collaborate with our internal marketing, SEO, and web development teams to improve landing page performance and lead generation.

• Minimum of 5 years of Google Ads management experience.
• Google Ads Certification preferred.
• Strong experience with:
• Google Ads
• Google Analytics 4
• Google Tag Manager
• CRM integration and lead attribution
• CallTrackingMetrics (CTM)

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• Conversion tracking and reporting
• Solid understanding of behavioral health marketing, including addiction treatment and mental health.
• Strong analytical, organizational, and communication skills.
• Ability to work independently while managing multiple client accounts.

We're looking for someone who is:

• Professional and trustworthy
• Highly organized and detail-oriented
• Proactive and solution-focused
• Comfortable working independently in a remote environment
• Passionate about driving measurable results through paid search marketing
• Experienced in behavioral healthcare marketing and compliant advertising practices

This is an ideal opportunity for a seasoned Google Ads professional seeking a flexible, long-term contract role with a growing agency committed to delivering exceptional results for our clients.

Must have experience setting up tracking and integrations in CTM, Salesforce and/or Dazos. Please do not apply if you do not have this experience.

Prime Creative Agency is seeking an experienced Google Ads / PPC Manager with a strong background in behavioral health marketing to support multiple treatment center and healthcare-related brands. This is a contract-based, remote position ideal for a highly analytical and detail-oriented paid media specialist who understands not only campaign management, but also the importance of accurate tracking, attribution, and conversion reporting from start to finish.

The ideal candidate has hands-on experience building, optimizing, and maintaining Google Ads campaigns for behavioral health, addiction treatment, mental health, or healthcare organizations and understands the complexities of lead attribution, call tracking, landing page optimization, and CRM integrations.

Responsibilities

• Build, manage, and optimize Google Ads campaigns across Search, Display, and remarketing
• Conduct keyword research, negative keyword management, bid strategy optimization, and ad testing
• Create and optimize high-converting landing pages
• Implement Dynamic Number Insertion (DNI) and call tracking solutions
• Set up and manage proper UTM tracking structures
• Configure and maintain Google Ads conversion tracking, GA4, and Google Tag Manager
• Integrate tracking systems such as CallTrackingMetrics, phone systems, Dazos CRM, Salesforce, and other lead attribution platforms
• Ensure clean data flow and accurate reporting from ad click to lead conversion
• Troubleshoot tracking discrepancies and conversion issues
• Monitor campaign performance and provide clear reporting insights and recommendations
• Collaborate with internal marketing, admissions, and web development teams

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Requirements

• Proven experience managing Google Ads campaigns for behavioral health, addiction treatment, healthcare, or related industries
• Strong understanding of conversion tracking, attribution, and reporting
• Experience with:
• Google Ads Manager
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• CallTrackingMetrics (CTM)
• Dynamic Number Insertion (DNI)
• Salesforce and/or Dazos CRM integrations
• Landing page set up (We have a dedicated webstack developer and designer who can assist in the build, but looking to make sure these integrate properly will be your responsibility)
• Ability to independently manage campaign setup, optimization, tracking, and reporting from start to finish
• Strong analytical and troubleshooting skills
• Excellent communication and organizational skills
• Native English speaker preferred
• U.S.-based preferred

Preferred Qualifications

• Experience in addiction treatment or mental health marketing
• Understanding of admissions funnels and lead quality tracking
• Familiarity with HIPAA-conscious marketing environments
• Experience improving cost-per-admission and conversion performance metrics
• Bachelor’s degree in Marketing, Business, or a related field preferred
• Skills in Web Analytics to monitor and optimize campaign performance
• Strong marketing acumen and ability to adapt to client needs and industries
• Excellent analytical skills with a data-driven decision-making approach

This is a fully remote, contract position with flexible scheduling and the opportunity to support growing behavioral health brands with meaningful, mission-driven work.