Fractional Marketing Director

Jobgether • Australia
Remote
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AI Summary

Lead strategic marketing growth across specialized professional service markets, defining and executing go-to-market, brand, and customer acquisition strategies aligned with revenue goals. Oversee multi-channel campaigns, manage a distributed marketing team, and optimize performance through data-driven insights. Requires 5+ years of marketing leadership experience in high-growth environments.

Key Highlights
High-impact part-time remote leadership role
Strategic marketing growth and market expansion
Data-driven multi-channel campaign execution
Team management and mentorship
Fully remote based in Australia
Key Responsibilities
Define and execute go-to-market, brand, and customer acquisition strategies aligned with growth objectives
Conduct market research and competitor analysis to identify expansion opportunities
Oversee marketing planning, budgeting, and performance tracking across channels
Manage and mentor a team of Marketing Specialists across multiple disciplines
Supervise execution of CRM campaigns, email marketing, webinars, and automation workflows
Oversee content production including landing pages, blogs, social media, and paid advertising
Coordinate SEO strategy, including onsite optimization and link-building initiatives
Ensure quality control across all marketing outputs and enforce consistent standards
Collaborate with leadership to translate strategic direction into actionable marketing initiatives
Technical Skills Required
Marketing strategy Digital marketing tools Data analysis SEO CRM Email marketing Content production Paid advertising
Benefits & Perks
Part-time fractional role (approx. 20 hours/week)
Fully remote work based in Australia
Strategic leadership role with high business impact
Opportunity to shape and scale marketing operations across new markets
Flexible working arrangement
Autonomy to design and implement marketing strategies

Job Description


This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Fractional Marketing Director based in Australia.

This is a high-impact, part-time remote leadership role focused on driving strategic marketing growth across specialized professional service markets. You will define and execute marketing strategies that accelerate expansion into new segments while ensuring strong alignment between brand positioning, customer acquisition, and revenue goals. Acting as both strategist and operator, you will oversee multi-channel campaigns, guide a distributed marketing team, and refine performance through data-driven insights. The role requires a balance of big-picture thinking and hands-on execution in a fast-paced, growth-oriented environment. You will play a key role in shaping go-to-market direction, optimizing marketing systems, and ensuring consistent brand impact across channels. This is an opportunity to influence scaling decisions while building structured, high-performing marketing operations.

Accountabilities

You will be responsible for leading marketing strategy execution and overseeing a distributed team to drive business growth, market expansion, and brand consistency.

  • Define and execute go-to-market, brand, and customer acquisition strategies aligned with growth objectives
  • Conduct market research and competitor analysis to identify expansion opportunities
  • Oversee marketing planning, budgeting, and performance tracking across channels
  • Manage and mentor a team of Marketing Specialists across multiple disciplines
  • Supervise execution of CRM campaigns, email marketing, webinars, and automation workflows
  • Oversee content production including landing pages, blogs, social media, and paid advertising
  • Coordinate SEO strategy, including onsite optimization and link-building initiatives
  • Ensure quality control across all marketing outputs and enforce consistent standards
  • Collaborate with leadership to translate strategic direction into actionable marketing initiatives

Requirements

You bring strong experience in marketing leadership, business growth, and multi-channel campaign execution within high-growth environments.

  • Proven experience scaling a business from early stage to 50+ employees or equivalent growth environments
  • 5+ years of experience in marketing, business development, or market expansion roles
  • Strong background in digital marketing tools and channels (SEO, CRM, email, paid ads, content, analytics)
  • Experience managing teams and driving cross-functional marketing execution
  • Strong understanding of go-to-market strategy, brand positioning, and customer acquisition frameworks
  • Excellent leadership, communication, and stakeholder management skills
  • Ability to operate in fast-paced, high-growth, and performance-driven environments
  • Strong analytical mindset with experience using data to optimize marketing performance
  • Bachelor’s degree in Business, Marketing, or a related field preferred

Benefits

  • Part-time fractional role (approx. 20 hours/week)
  • Fully remote work based in Australia
  • Strategic leadership role with high business impact
  • Opportunity to shape and scale marketing operations across new markets
  • Exposure to multi-channel, performance-driven marketing systems
  • Flexible working arrangement
  • Collaboration with a fast-growing, ambitious leadership team
  • Autonomy to design and implement marketing strategies

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.


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