Senior Graphic Designer - Performance Creative (Meta Ads & Email)

hire overseas • Nigeria
Remote
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AI Summary

We're looking for a Graphic Designer to own static ad creative and email design for a fast-growing DTC skincare brand. You will work alongside an in-house senior designer who handles brand, retail, and website work, sitting squarely in the performance design lane: Meta ad statics, email marketing templates, and any additional creative that supports paid and owned channel campaigns. This is a production-focused role with a direct response mindset, requiring understanding of ad hierarchy, conversion-focused design, and rapid production of multiple creative variations. If you have designed Meta ad statics that have actually run, understand why a CTA needs to be placed where it is, and can translate a brief into clean, scroll-stopping creative, this role is a strong fit.

Key Highlights
Direct response design principles for Meta static ads and email marketing
High-volume production of multiple creative variations at pace
Collaboration with marketing team and senior designer on performance campaigns
UK business hours availability required
100% remote setup
Key Responsibilities
Design high-converting static ad creatives for Meta campaigns across Instagram and Facebook placements
Apply direct response design principles including clear visual hierarchy, benefit-led messaging, and strong CTAs
Produce multiple creative variations and size adaptations for testing across placements
Collaborate with the marketing team on briefs, iterate quickly based on performance feedback, and maintain quality across high output volumes
Design email marketing templates and campaign layouts in collaboration with the brand's copywriter
Ensure email designs are visually clean, on-brand, and optimized for readability and click-through across devices
Support campaign design for promotional sends, product launches, and automated flows
Adapt templates and layouts based on campaign objectives and audience segments
Support broader design needs including landing page assets, promotional graphics, and campaign collateral
Maintain visual consistency with brand guidelines across all performance and marketing outputs
Collaborate with the senior in-house designer on projects requiring coordination between brand and performance creative
Technical Skills Required
Adobe Creative Suite Canva Meta Ads Manager
Benefits & Perks
Paid in USD (bi-monthly)
Paid Time Off
Holiday observance
100% remote setup
Nice to Have
Experience working with DTC e-commerce, beauty, skincare, or wellness brands
Familiarity with Klaviyo or similar email marketing platforms
Understanding of Meta Ads Manager and how creative performance data informs design decisions
Experience designing for both UK and Irish markets or similar English-speaking European audiences
Background working alongside a copywriter in a collaborative content production workflow

Job Description


We're looking for a Graphic Designer to own static ad creative and email design for a fast-growing DTC skincare brand. You will work alongside an in-house senior designer who handles brand, retail, and website work, sitting squarely in the performance design lane: Meta ad statics, email marketing templates, and any additional creative that supports paid and owned channel campaigns.


This is a production-focused role with a direct response mindset. You need to understand ad hierarchy, know how to design for conversion rather than just aesthetics, and be comfortable producing multiple creative variations at pace. If you have designed Meta ad statics that have actually run, understand why a CTA needs to be placed where it is, and can translate a brief into clean, scroll-stopping creative, this role is a strong fit.


Why You'll Want to Join

  • You will be paid in USD (bi-monthly: every 15th and 30th)
  • Paid Time Off in accordance with company policy
  • Observance of Holidays per company guidelines
  • 100% remote setup so you can work wherever you're most productive
  • This role requires availability during UK business hours
  • Work on a well-established DTC skincare brand with a loyal customer base across Ireland, the UK, and beyond
  • High-ownership creative role with direct impact on paid acquisition and email performance


What You'll Work On

Meta Ad Static Design

  • Design high-converting static ad creatives for Meta campaigns across Instagram and Facebook placements
  • Apply direct response design principles including clear visual hierarchy, benefit-led messaging, and strong CTAs
  • Produce multiple creative variations and size adaptations for testing across placements
  • Collaborate with the marketing team on briefs, iterate quickly based on performance feedback, and maintain quality across high output volumes


Email Marketing Design

  • Design email marketing templates and campaign layouts in collaboration with the brand's copywriter
  • Ensure email designs are visually clean, on-brand, and optimized for readability and click-through across devices
  • Support campaign design for promotional sends, product launches, and automated flows
  • Adapt templates and layouts based on campaign objectives and audience segments


General Brand Design Support

  • Support broader design needs as they arise including landing page assets, promotional graphics, and campaign collateral
  • Maintain visual consistency with brand guidelines across all performance and marketing outputs
  • Collaborate with the senior in-house designer on projects that require coordination between brand and performance creative


What You Bring

  • Proven experience designing static ad creatives for Meta campaigns with a clear understanding of direct response design principles
  • Strong grasp of ad hierarchy including how to structure visuals, messaging, and CTAs for performance rather than just aesthetics
  • Experience designing email marketing campaigns including templates, promotional sends, and product launch creative
  • Proficiency in Adobe Creative Suite including Illustrator and Photoshop, and Canva for rapid production
  • Ability to produce multiple creative variations quickly without losing quality or consistency
  • Strong attention to detail and the ability to maintain brand consistency across a high volume of outputs
  • Comfortable receiving performance feedback on creative and iterating based on data rather than personal preference
  • Available to work during UK business hours on a full-time basis


Nice to Have

  • Experience working with DTC e-commerce, beauty, skincare, or wellness brands
  • Familiarity with Klaviyo or similar email marketing platforms
  • Understanding of Meta Ads Manager and how creative performance data informs design decisions
  • Experience designing for both UK and Irish markets or similar English-speaking European audiences
  • Background working alongside a copywriter in a collaborative content production workflow


How to Apply

Please include:

  1. Your updated resume
  2. A portfolio link showing at least 4 to 6 examples of static ad creative and email design work, ideally including Meta ad statics that have run in live campaigns
  3. A short Loom video (1 to 2 minutes) introducing yourself, walking through one ad creative you are proud of, and explaining the design decisions you made and why


Only candidates who submit both a portfolio and a Loom video will be moved to the next step of the hiring process.


If you understand how performance creative works, can design ads that stop the scroll and drive action, and want to own the paid and email design function for a brand with a strong product and a growing customer base, this role gives you the creative scope and the direct impact to do your best work.


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