AI Summary
Lead the strategic and operational marketing function for a fast-growing AI voice agent startup, managing a €700,000+ monthly budget and driving lead generation for sales. Own end-to-end marketing execution including media buying, creative strategy, SEO, social, and conversion optimization. Requires 5+ years of experience, proven budget management, and a hands-on mindset with a track record of scaling teams.
Key Highlights
€700,000+ monthly marketing budget ownership
Lead generation focus for sales team
Full end-to-end marketing responsibility
Hands-on execution until scaling team
Performance-driven creative and conversion optimization
Key Responsibilities
Define marketing strategy, priorities, and KPIs across all channels
Build, lead, and manage the marketing team
Own media buying and scaling with Performance Marketing team
Develop creative and content strategy including testing frameworks
Optimize website copy, customer journey, messaging, and conversion
Optimize newsletter and email flows
Develop influencer partnerships and social content initiatives
Define strategy, priorities, and KPI frameworks for SEO, social, and personal branding
Plan and execute GTM strategies
Technical Skills Required
Benefits & Perks
€120,000–200,000 gross annual salary
On-site in Vienna
Relocation package if needed
Top equipment and budget to conquer markets
Job Description
About Fonio
We build AI voice agents for small and medium-sized businesses so they never miss a call and can focus on the work they actually love.
Our AI handles every call automatically. But voice is just the beginning. Our vision: to build the world's first fully automated CRM.
8.000+ customers. >€5M ARR. ~30% monthly growth. Target until EOY: €30M.
We live ownership. You're responsible for your projects and tasks end-to-end. No politics, few meetings, direct feedback. At fonio you’ll build alongside the smartest and most ambitious people around.
Join us now to be part of one of Europe's most exciting growth stories!
Your Role
As our Head of Marketing, you'll be the strategic and operational backbone of our marketing - owning a budget of over €700,000 per month. If you're driven to be part of the most exciting growth story in Austria and finally want the budget to conquer markets, you've come to the right place.
- End-to-end ownership of the entire marketing function, with a clear focus on lead generation for Sales (currently €700,000+/month)
- Strategic and operational responsibility for the full marketing budget (>€700,000/month)
- Define marketing strategy, priorities, and KPIs across all channels
- Build, lead, and manage the marketing team
- Strategic ownership of media buying & scaling — operational execution in close collaboration with our Performance Marketing team (current ad spend: >€400,000/month)
- Build a clear creative & content strategy including testing frameworks for ads, website, and funnels
- Ultimate responsibility for website copy, customer journey, messaging, and conversion optimization
- Optimize newsletter and email flows
- Develop influencer partnerships and social & content initiatives
- Define strategy, priorities, and KPI frameworks for SEO, social, and personal branding
- Plan and execute GTM strategies
- Primary KPI: qualified leads for our sales team
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
- Full ownership of the entire marketing function
- Significant budgets: responsibility for €700,000+ in monthly ad spend
- Hands-on mindset: you operate directly until bottlenecks emerge — then you scale your team through quality hiring
- Direct impact: your work has immediate influence on our growth and sales pipeline
- Flat hierarchies: close collaboration with the CEO
- Minimum 5 years of marketing experience
- Proven track record managing budgets exceeding €500,000/month (total)
- Deep understanding of KPIs, tracking, and conversion optimization
- Strong instinct for performance-driven creatives and messaging
- Ability to build a team while maintaining a clear willingness to take hands-on responsibility
- High standards around speed, quality, and ownership
- Ideally experience in B2B SaaS or e-commerce
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
- €120,000–200,000 gross annual salary
- On-site in Vienna
- Relocation package if needed
- Top equipment and a budget to conquer markets
- A product that's scaling massively
- A growth story that's only just getting started
- 15 min intro call
- 30 min skill interview
- 20 min Culture fit with the founders
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