The Demand Generation Manager will drive measurable growth by executing high-impact demand generation programs for innovative AI-powered SaaS solutions. This role involves owning key marketing initiatives across digital, content, events, account-based marketing, and outbound channels. The ideal candidate combines strong B2B SaaS marketing experience with hands-on campaign execution expertise and a data-driven mindset.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in the United States.
This is an exciting opportunity to drive measurable growth by executing high-impact demand generation programs for innovative AI-powered SaaS solutions. In this role, you will own key marketing initiatives across digital, content, events, account-based marketing, and outbound channels while collaborating closely with Sales, Product Marketing, Revenue Operations, and Marketing Operations teams. You will play a critical role in building a predictable pipeline, optimizing campaign performance, and identifying new growth opportunities through experimentation and data-driven decision-making. Working in a fast-paced, remote-first environment, you will help shape scalable go-to-market strategies while contributing directly to revenue growth. This role is ideal for an execution-focused marketer who thrives on delivering results and continuously improving marketing performance.
Accountabilities
As the Demand Generation Manager, you will lead the execution and optimization of multi-channel marketing programs designed to generate qualified pipeline and accelerate business growth. Working cross-functionally with commercial and marketing teams, you will ensure campaigns are effectively planned, measured, and continuously improved. Key responsibilities include:
- Executing multi-channel demand generation and account-based marketing (ABM) campaigns across key customer segments
- Partnering with cross-functional teams to develop target account strategies and full-funnel campaign execution plans
- Testing and optimizing new acquisition channels, creative assets, audience targeting, and campaign messaging
- Collaborating with web and product marketing teams to improve landing pages, forms, CTAs, and conversion performance
- Running rapid experimentation cycles based on campaign performance data and sales feedback
- Monitoring campaign effectiveness through pipeline reporting, conversion analysis, ROI tracking, and pipeline velocity metrics
- Working closely with Marketing Operations and Revenue Operations to maintain campaign tracking, lead routing, lead scoring, and attribution accuracy
- Managing campaign budgets and forecasting to maximize marketing efficiency and return on investment
- Contributing to the development of scalable demand generation processes that improve pipeline predictability and revenue impact
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- 5+ years of experience in B2B marketing with a strong focus on demand generation and customer acquisition
- Experience working in high-growth startup or technology environments
- Hands-on expertise across at least two growth channels such as Paid Search, Paid Social, ABM platforms, email marketing, lifecycle marketing, SEO, or outbound programs
- Strong knowledge of marketing automation platforms, CRM systems, and marketing technologies such as HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools
- Proven ability to execute and optimize end-to-end marketing campaigns with a focus on measurable pipeline growth
- Strong analytical skills with experience interpreting campaign metrics and translating insights into action
- Excellent collaboration and communication skills with experience partnering closely with Sales, SDRs, and marketing stakeholders
- Highly organized, execution-oriented, and comfortable managing multiple initiatives simultaneously
- Experience within B2B SaaS environments; familiarity with the multifamily or PropTech industry is considered a plus
- Authorization to work in the United States without current or future employment visa sponsorship
- Competitive compensation package
- Fully remote work environment across most of the United States
- Flexible vacation policy
- Paid parental leave
- Comprehensive medical, dental, and vision insurance
- 100% company-paid short-term disability, long-term disability, and basic life insurance
- Supplemental insurance options, including pet insurance
- 401(k) retirement savings program
- Regular in-person team offsites to foster collaboration and connection
- Opportunity to join a profitable, high-growth technology company with significant career growth potential.
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We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
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