AI Summary
Support Ads & Marketing team, develop B2B product marketing strategies, lead go-to-market launches, and partner with cross-functional teams.
Key Highlights
Support Ads & Marketing team
Develop B2B product marketing strategies
Lead go-to-market launches
Key Responsibilities
Develop B2B product marketing strategies to drive adoption and engagement for new and existing adtech products
Lead go-to-market (GTM) launches, including product positioning, messaging, value propositions, and marketing strategy
Partner cross-functionally with product, Sales, Engineering, Analytics, Finance, Strategy, and Communications teams to execute marketing initiatives
Conduct market research and leverage analytics to influence product roadmap and marketing decisions
Analyze campaign performance, market sizing, forecasting, and customer insights to drive scalable growth
Technical Skills Required
Benefits & Perks
Remote work
Pay: $65 - 69.31/hr (W2)
4-month assignment with potential to extend
Nice to Have
Experience in the restaurant industry (in-house, agency, or consulting) preferred
Experience marketing advertising platforms (Amazon Ads, Meda Ads, retail media, or similar adtech products) highly preferred
Experience scaling or helping build a Product Marketing organization is a plus
Job Description
We are currently seeking an Associate Product Marketing Manager for a prominent client of ours. This position is fully remote. Details for the position are as follows:
Job Description:
- Pay: $65 - 69.31/hr (W2)
- 4-month assignment to start with potential to extend based on performance and business need
- You will support the Ads & Marketing team, helping build and market advertising products for enterprise advertisers and franchise partners
- Develop B2B product marketing strategies to drive adoption and engagement for new and existing adtech products
- Lead go-to-market (GTM) launches, including product positioning, messaging, value propositions, and marketing strategy
- Partner cross-functionally with product, Sales, Engineering, Analytics, Finance, Strategy, and Communications teams to execute marketing initiatives
- Conduct market research and leverage analytics to influence product roadmap and marketing decisions
- Analyze campaign performance, market sizing, forecasting, and customer insights to drive scalable growth
- Help scale the Product Marketing function and support growth of the advertising business
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- Bachelor’s degree preferred
- 2+ years of product marketing or product experience within adtech (corporate or startup environment)
- Strong B2B product marketing experience required
- Experience in the restaurant industry (in-house, agency, or consulting) preferred
- Proven success leading GTM product launches
- Experience marketing advertising platforms (Amazon Ads, Meda Ads, retail media, or similar adtech products) highly preferred
- Experience scaling or helping build a Product Marketing organization is a plus
- Strong analytical skills with experience in market sizing, forecasting, campaign performance analysis, and data-driven decision making
- Advanced Google Sheets/Excel skills required
- SQL experience preferred
- Demonstrated success collaborating with cross-functional teams including Product, Marketing, Sales, Analytics, and Strategy
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