Head of Marketing Data (Relocation to San Jose)

BettingJobs are currently seeking a Head of Marketing Data for a leading iGaming operator in San Jose, Costa Rica.

This position is based full time in San Jose (relocation support & Visa's provided)

Responsibilities:

• Report directly to the Chief Marketing Officer (CMO) and provide leadership in all areas of marketing data analysis.
• Develop and implement a comprehensive marketing data strategy that aligns with the overall business objectives.
• Lead and mentor a team of data scientists, data engineers, data analysts, and business intelligence professionals, ensuring the delivery of high-quality data insights.
• Coordinate all data activities across these functions to ensure seamless data integration and insights dissemination.
• Oversee the collection, analysis, and interpretation of data from various marketing channels, including paid, owned, and earned media.
• Conduct in-depth analysis of player and market trends, demographics, and competitor activities.
• Utilize advanced analytical tools and software to monitor and evaluate the effectiveness of marketing campaigns.
• Prepare detailed reports on consumer behaviour, competitor activity, and marketing performance.
• Create and present clear, concise, and insightful dashboards that measure the efficacy of all marketing activities.
• Provide actionable insights and recommendations to senior leadership to inform marketing tactics and strategies.
• Work closely with the marketing team to inform and develop strategies across Affiliates, CRM, Product, SEO, Display, Social Media, and other channels. Communicate complex data and insights in an easy-to-understand format for various stakeholders.
• Stay abreast of the latest advancements in technology, market trends, and consumer behaviour.
• Implement innovative data analysis methodologies to enhance the marketing capabilities.

Requirements:

• Minimum of 10 years of experience in marketing data analysis, with a focus on the iGaming industry.
• Bachelor’s degree in statistics, mathematics, marketing, or a related field. Advanced degree preferred.
• Strong proficiency in analytical software such as SAD, SPSS, Google Analytics, Funnel.io, Mouseflow, Frog, etc.
• Excellent knowledge of computer programs including MS Excel, Access, and PowerPoint.
• Exceptional research, analytical, and data interpretation skills.
• Outstanding verbal and written communication skills.
• Familiarity with survey tools, CRM programs, and databases.
• Strong organizational and time-management skills.
• Ability to communicate complex information clearly and effectively.
• Strong leadership and team management abilities.
• High attention to detail and a passion for data-driven marketing.
• Ability to work in a fast-paced, dynamic environment.