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Growth Manager - User Acquisition & Product Strategy

Joppy • Spain
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AI Summary

Own user acquisition & growth strategy, improve key metrics, drive product delivery, and collaborate cross-functionally in a hybrid Barcelona role.

Key Highlights
Own user acquisition & growth strategy
Improve key growth metrics & drive product delivery
Collaborate with cross-functional teams in hybrid role
Key Responsibilities
Own the growth roadmap for user acquisition, activation, engagement, and reactivation
Define and track key growth metrics, ensuring decisions are data-driven
Build and maintain a strong experimentation culture, running A/B tests and iterating quickly
Identify and implement AI-powered product ideas to accelerate acquisition and improve personalization
Translate growth opportunities into clear product requirements and drive delivery with Engineering and Data teams
Develop deep expertise in user behavior, acquisition channels, and market trends to prioritize initiatives
Technical Skills Required
Growth Product Management AI & Automation Funnel Analysis & A/B Testing
Benefits & Perks
Performance bonus
25 days PTO + local holidays
Hybrid work schedule (2 from home, 3 from office)
Private health insurance

Job Description


One of the companies we collaborate with at Joppy is looking for a Growth Manager to join the team.


Work modality: HYBRID in Barcelona.


This person will own the product strategy, roadmap, and execution for user acquisition and growth across our external-facing products. Their main focus will be on increasing the number of high-quality users joining the platform, improving activation, and building scalable growth loops that help us acquire, engage, and retain users. The ideal candidate is analytical, creative, commercially minded, and eager to use AI and automation to move faster and find new growth opportunities.


We combine a .NET backend with a React web app and React Native mobile app to allow thousands of experts to build relationships and share knowledge with professional companies, working with them in our workspace.


Key Responsibilities You Will Be In Charge Of

  • Own the growth roadmap for user acquisition, activation, engagement, and reactivation across Arbolus expert-facing products
  • Define and track the key growth metrics - from top-of-funnel acquisition through to long-term retention - and ensure all decisions are grounded in funnel analysis, user behaviour, and measurable outcomes
  • Build and maintain a strong experimentation culture: design and run A/B tests, analyse results, and iterate quickly on conversion, onboarding, referrals, and lifecycle campaigns
  • Identify and implement AI-powered product ideas and automation to accelerate acquisition, improve personalisation, enhance segmentation, and support internal productivity
  • Translate growth opportunities into clear product requirements, user stories, and execution plans, and drive delivery in close collaboration with Engineering and Data teams
  • Develop deep expertise in user behaviour, acquisition channels, competitive landscape, and market trends to consistently prioritise the highest-impact initiatives


Requirements To Succeed In This Role

  • 5 to 7 years of experience in Product Management, Product Ownership, Growth Product, Growth Marketing, or a similar role
  • Proven experience improving user acquisition, activation, conversion, or retention metrics
  • Strong understanding of growth techniques such as SEO, referrals, lifecycle campaigns, onboarding optimisation, funnel analysis, A/B testing, viral loops, CRM, notifications, and product-led growth
  • Strong analytical skills and comfort working with product analytics tools, dashboards, cohorts, funnels, and attribution data
  • Good understanding of software development concepts, including APIs, databases, web apps, mobile apps, and experimentation frameworks
  • Strong interest in AI, with practical experience using AI tools to improve productivity, research, content, segmentation, automation, or product experiences
  • Entrepreneurial, proactive, creative, and comfortable working in a fast-paced environment
  • Excellent communication skills in English
  • Ability to work closely with Engineering, Marketing, Operations, Data, and leadership
  • Comfortable balancing strategic thinking with hands-on execution


What We Offer

  • Performance bonus on top of your base salary
  • 25 days of paid time off per year + all local bank holidays.
  • Hybrid work schedule (2 from home, 3 from office)
  • Private health insurance
  • Flexible remuneration for meals and transport (Coverflex card)
  • Relocation package to help you with your move to Barcelona
  • Top-notch equipment to make our work efficient and smooth
  • Free coffee, tea, and snacks to boost our energy during the day
  • Monthly office breakfast
  • Lunch voucher on Tuesdays and Thursdays
  • Regular social activities are managed by our local Social Committees
  • Discounts for Kleta, Urban sports, and various restaurants around the office


About Joppy

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