Director of Revenue Generation Marketing - B2B Consulting Firm

Location: Houston, TX (relocation offered)

Salary: $175K – $250K, plus bonus

We are not accepting talent who need employment sponsorship now or in the future.

As Director of Revenue Generation Marketing, you will design and deploy a revenue-first go-to-market strategy across our client’s global sales organizations. Positioned at the intersection of marketing, business development, and sales operations, this hands-on executive role is strictly accountable for pipeline creation, sales alignment, and measurable revenue growth—with zero emphasis on traditional brand building. You will serve as a primary catalyst for a top-tier consulting and technology firm dedicated to long-term client growth.

Responsibilities

GTM Strategy and Revenue Leadership

• Execute the company’s end-to-end go-to-market (GTM) strategy.
• Align marketing with sales to drive predictable pipeline and revenue.
• Translate business objectives into measurable growth initiatives.
• Partner with executive leadership to support growth in new markets, service lines, and growth opportunities.
• Work with multiple sales leaders to create automated AI-enabled processes to serve up prospect research, market intelligence, lead scoring and other presale and sales processes.
  
  

Marketing & Demand Generation Leadership

• Build and lead a high-performing marketing organization entirely focused on pipeline generation and closed revenue.
• Develop and oversee content and thought leadership strategy.

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• Drive demand generation across channels including digital, industry associations, ABM, and partnerships.
• Ensure all marketing activities are directly tied to revenue outcomes.
  
  

Sales & Marketing Alignment

• Work with Sales Leadership to create a seamless integrated handoff between marketing and sales.
• Implement KPIs across both functions including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.
• Establish a unified revenue operations framework.
  
  

Team Leadership & Organizational Build

• Recruit, develop, and retain top talent across Revenue Generation Marketing function.
• Build an organizational structure aligned to growth goals, including on and offshore resources and AI.
• Foster a performance-driven, accountable, and collaborative culture.
  
  

Analytics, Systems & Performance Management

• Establish KPI dashboards across marketing and sales performance.
• Drive data-driven decision-making using CRM and analytics tools.
• Optimize funnel performance and improve forecasting accuracy.
  
  

Customer & Market Engagement

• Serve as a senior executive presence with key clients and prospects.
• Represent the company in external events, association functions and industry forums.
• Translate market insights into GTM adjustments.
  
  

Key Metrics of Success

• Revenue growth
• Pipeline growth

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• Conversion rates
• Customer acquisition cost (CAC)
• Average deal size
• Sales cycle length
• Sales and marketing productivity, amongst others.
  
  

Qualifications

• 10 years of Revenue Generation Marketing experience in B2B marketing leadership roles within the Professional Services industry, such as consulting or big four
• Proven track record of scaling revenue
• Strong analytical and operational mindset.
• Experience with AI-driven marketing.
• Experience working in a highly matrixed, fast-paced environment.
• High sense of urgency with the ability to meet deadlines and changing priorities.
• Receptiveness to performance feedback within a team environment is essential.
• Candidate will need to reside or relocate to Houston.
  
  

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