Part-Time Social Media Manager

Location: Remote

Work Mode: Remote

Company: Scaler Studios

Experience: 4-5 years preferred

Type: Part-time (4 hours/day)

Pay: ₹30,000 - ₹40,000 per month, based on experience and skill set

About the Role:

Scaler Studios is hiring a Part-Time Social Media Manager who can own our social presence end to end, planning content, writing copy, publishing, engaging with the community, and reading performance data well enough to change direction when something isn't working.

This role is ideal for someone who has managed brand accounts across multiple platforms and understands that each one works differently. We are not looking for someone who posts the same content five times in five places.

This is a multi-platform role covering Instagram, LinkedIn, Facebook, X (Twitter), and YouTube.

Key Responsibilities:

• Own and manage the content calendar across Instagram, LinkedIn, Facebook, X, and YouTube
• Write platform-native copy, captions, hooks, threads, video titles, descriptions, and community posts
• Work with the creative team to brief and shape reels, motion graphics, statics, and video content
• Schedule, publish, and maintain a consistent posting rhythm across all five platforms
• Manage community, comments, DMs, replies, and engagement with relevant accounts

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• Track key metrics such as reach, engagement rate, saves, shares, follower growth, watch time, retention, and profile-to-link clicks
• Analyze what performed and what did not, and adjust the plan based on data
• Prepare simple monthly performance reports with clear insights and next steps

Requirements:

• 4-5 years of experience managing brand social media accounts
• Hands-on experience across Instagram, LinkedIn, Facebook, X, and YouTube (not just Instagram and LinkedIn)
• Strong writing skills in English, able to write in a defined brand voice
• Understanding of what makes content perform differently on each platform
• Ability to read analytics and form a clear point of view on what to do next
• Experience briefing creative teams and giving useful feedback on video and design

Good to Have:

• Experience working with a media, marketing, creative, or video production agency
• Experience running social for D2C brands
• Understanding of short-form video, hooks, pacing, retention, and thumbnails
• Familiarity with scheduling and analytics tools (Later, Buffer, Metricool, Sprout, or similar)

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• Basic editing or design ability for quick turnarounds (Canva, CapCut, or similar)
• Understanding of YouTube specifics, titles, thumbnails, descriptions, and the community tab
• Experience with paid social or working alongside a performance marketing team

We want someone who can look at an account and understand:

• Why engagement dropped this month
• Why a format that worked on Instagram failed on X
• Which content pillar is carrying the account and which one is dead weight
• What should be tested next, and why
• What the numbers are actually saying versus what they look like they're saying

What We're Looking For:

• We are looking for a sharp, self-driven social media manager who can take full ownership of our accounts and bring original ideas rather than waiting for direction.
• You should be comfortable working with copy, creative, data, and multiple platforms at once, and able to hold a consistent brand voice across all of them.

Work Requirement:

This is a fully remote, part-time role at 4 hours per day. We are open to candidates anywhere in India, provided there is reliable overlap with our working hours.