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Product Marketing Specialist

pixel chain • Vietnam
Relocation
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AI Summary

We are seeking a Product Marketing specialist to bridge the gap between Product, Marketing, and Sales. The successful candidate will shape how products are positioned, communicated, and grown across every brand and market. The ideal candidate will have 5+ years of experience in Product Marketing or a similar role, with a solid understanding of market research and customer insights.

Key Highlights
Build and optimize SEO strategies
Partner with Brand Marketing teams
Analyze competitors and market trends
Key Responsibilities
Build, implement, and optimize SEO strategies for each brand
Partner closely with each Brand Marketing team to keep SEO direction aligned with brand strategy
Solve issues around messaging, content, and campaign performance together with Brand Marketing teams
Keep product, messaging, and each brand's marketing activities connected and consistent
Ideate, plan, and coordinate the execution of product communication campaigns
Analyze competitors, market trends, and user behavior to spot new opportunities
Propose and run marketing programs and events that build brand awareness and drive growth
Collaborate cross-functionally to hit shared growth and user-experience goals
Track and evaluate marketing performance against assigned KPIs
Manage campaigns across email, push notifications, social media, and paid advertising
Technical Skills Required
Marketing SEO Analytics
Benefits & Perks
Official employment in compliance with UAE labor law
Relocation package
Hybrid working and flexible hours
Nice to Have
Familiarity with web/app development or technical marketing tools
Experience running and analyzing A/B tests, cohort analysis, and data-driven decision-making
Passion for gaming, with knowledge of gaming communities and culture

Job Description


Our client is a software development and digital solutions company serving clients across the FinTech, Gaming, and Marketing sectors. The company has successfully delivered 20+ innovative products across 5 international markets, including Brazil, Armenia, Saudi Arabia, and the UAE.

They're looking for a Product Marketing specialist to be the bridge between Product, Marketing, and Sales — shaping how products are positioned, communicated, and grown across every brand and market they operate in.

⟢ Responsibilities:

  • Build, implement, and optimize SEO strategies for each brand, monitoring performance and proposing ways to grow organic traffic.
  • Partner closely with each Brand Marketing team to keep SEO direction aligned with brand strategy.
  • Solve issues around messaging, content, and campaign performance together with Brand Marketing teams.
  • Keep product, messaging, and each brand's marketing activities connected and consistent.
  • Ideate, plan, and coordinate the execution of product communication campaigns.
  • Make sure product messaging stays clear, consistent, and compelling across every channel.
  • Analyze competitors, market trends, and user behavior to spot new opportunities.
  • Propose and run marketing programs and events that build brand awareness and drive growth.
  • Collaborate cross-functionally to hit shared growth and user-experience goals.
  • Track and evaluate marketing performance against assigned KPIs.
  • Manage campaigns across email, push notifications, social media, and paid advertising.


⟢ Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in Product Marketing or a similar role, ideally within gaming, entertainment, or tech.
  • Solid understanding of market research, customer insights, and the product lifecycle.
  • Strong storyteller with excellent communication and presentation skills.
  • Analytical mindset, comfortable working with marketing or analytics tools.
  • Able to work cross-functionally and manage multiple stakeholders.


Nice to Have:

  • Familiarity with web/app development or technical marketing tools (CRM platforms, marketing automation tools).
  • Experience running and analyzing A/B tests, cohort analysis, and data-driven decision-making.
  • Passion for gaming, with knowledge of gaming communities and culture.


⟢ Benefits:

  • Official employment in compliance with UAE labor law.
  • Partial coverage for breakfast and lunch.
  • Relocation package, including flight tickets and accommodation in a company apartment.
  • Home visit benefit — 4 flight tickets per year to reunite with your family.
  • Hybrid working and flexible hours.
  • Annual fitness budget for employees.
  • Multinational team with members from 16 countries — diverse yet supportive.


⟢ Recruitment Process:

  • Round 1: HR Interview
  • Round 2: Take-Home Assignment
  • Round 3: Technical Interview (portfolio/case study marketing)
  • Round 4: Background Check & Offer

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