Vice President of International Marketing

Educa Worldwide, a leader in full-service, direct response advertising serving the adult post-secondary education market, is pleased to announce an opening for Vice President of International Marketing for its worldwide client accounts. The ideal candidate has significant domestic experience in advertising, marketing and agency operations and has a passion for expanding their professional repertoire to include Latin American and Middle Eastern markets. This position requires significant international travel and relocation.

Summary

The Vice President of International Marketing is responsible for overseeing international operations that include agency services, technology, product development, market research, and facilitating communication with agency partners. This position will report directly to the agency’s president and work closely with management to ensure client reporting and effective account management is being furnished to Latin American clients. This position with work closely with local agency teams to broaden market share and account objectives.

Primary Responsibilities

• Maximize company’s international market share and profits.
• Keep abreast of global market trends in for profit and non profit adult education
• Develop products that meet international demands
• Travel to different countries with a valid US Passport and the ability to secure international Visas to perform extensive consumer research
• Establish competitive pricing strategies
• Reside in countries in which the agency does business for several months and assimilate into different cultures
• Communicate with a variety of marketing and business professionals within Latin American markets
• Communicate in more than one language, as needed
• Prepare international marketing plans and policies underneath, and coordinate with local marketing partners, US-based agency partners, and US-based VP of Client Operations to achieve marketing endeavors

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• Perform detailed strategic, pricing, and financial analyses
• Ensure high level of customer satisfaction
• Plan marketing and branding objectives
• Expand product solutions and offerings and assist US-technology team on enhancing inquiry management system to meet domestic and international objectives
• Prepare marketing strategies alongside other company executives and staff in Latin America and US
• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Prepare and adhere to budgets developed in foreign currencies
• Work with creative teams in both US and Latin America to ensure direct-response focused print ads, publications, radio, television, and online advertising
• Ensure brand messages are consistent for both the agencies clients and the agency itself
• Gather and analyze customer insight
• Nurture and enrich all external perceptions of the company and growth of market share
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization

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• Assist in overseeing enterprise-level, multi-national call center operations for both domestic and Latin American markets, and the integration of agency technology to produce industry leading tracking and inquiry management
• Take calculated risks based on data-driven analytics
• Understand and adjust international CRM solutions to meet US demands and expertise in inquiry nurturing and drip marketing
• Coordinate and assist in fulfilling business partners’ requests and requirements including quarterly forecast reports, marketing plans and reports and other business requirements
• Develop project plans, timelines, and prioritize critical programs and elements necessary to achieve the sales and marketing objectives on a consistent basis
  
  

Requirements

• The person needs to have a Bachelor’s degree in business administration. A degree in geo-political affairs, international business or marketing is highly desirable.
• It will be added as an advantage for the person to have high level training in computer technology, lead management systems, customer relationship management, and direct response advertising across all media platforms.
• 15+ years in direct response advertising, branding and marketing, with a majority of those years serving the adult, post-secondary education market within the United States or abroad.
• Candidates will function in a shared-CMO model and should have direct client relationship skills and represent all agency offerings with a capacity to sell or up-service clients seeking additional technology and support

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• Candidates must be physically fit for travel and agree to undergo precautionary healthcare steps consistent with world travel
• Have exceptional management, organizational, and communication skills
• Experience in tradeshow and convention management, logistics and presentations
  
  

Compensation

Salary is commensurate with experience and is consistent with senior management levels in traditional advertising agency settings. Position includes two weeks paid vacation the first year, additional personal time off, and immediate participation in the company’s full health insurance plan, which includes medical, dental, vision and life. The company will provide relocation expenses to its St. Louis, Missouri-based operations and necessary travel and housing reimbursement when traveling abroad.

APPLICATION PROCESS

Candidates should submit their resumes along with three qualified, professional references in the industry they serve. Those that meet the criteria for the position will participate in three interview sessions with peer-level interviewers and senior management. A thorough criminal background check will be performed to ensure the candidates ability to travel internationally and meet stringent border crossing requirements.

For confidential consideration to this position, please send a resume and cover letter to: careers@educatworldwide.com NO PHONE CALLS PLEASE.

About Educa Worldwide

Educa Worldwide offers a diverse portfolio of services and solutions to clients who are committed to excellence and changing peoples’ lives through the products or services they offer. Educa Worldwide has positioned itself as a talented and aggressive force in inquiry generation, traditional and interactive media, creative services, telephony solutions, technology, public relations, and marketing research and strategy. To learn more about Educa Worldwide visit us online at www.educaworldwide.com.