Head of Performance Marketing

We are looking for a Head of Performance Marketing for a product, helps self-employed individuals and small businesses handle client invoicing and accept payments.

Your mission will be to expand existing performance-based channels while conducting numerous experiments in marketing channels using a product-led approach.

Requirements:

• Experience with mobile apps and subscription-based SaaS models is crucial.
• Experience leading performance marketing teams of up to 10 people;
• Hands on approach: being a great individual contributor, not just managing people;
• Redefiner - not just trying to catch a KPI, but making strategic actions;
• B2C-B2B channels excellence:

-Google Ads (Search & UAC) - successful experience with iOS, Android apps and desktop.

-Meta - successful experience with apps;

-SaaS affiliate marketing;

-ASO & SEO;

-Web funnels

• Experience in building a process for performance-based ad production.
• Seeing the whole picture - product, customers, not only acquisition channels.
• Analytical and systematic mindset to manage a diverse range of channels, geographies, and subproducts to reach high-level goals.

We offer an opportunity to:

• Work in an international US-based product company.
• Work with a product team that can quickly support crazy (but reasonable) marketing ideas.
• Base on already sustainable and validated acquisition channels to expand them and find new oportunities.
• Work from anywhere in the world or move to Cyprus with our relocation support if you want.
• Visit courses and specialized conferences to expand your knowledge; we will pay for it.
• Work with modern equipment; we provide MacBooks and mobile devices for work.