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Senior B2B Marketing Manager - China Market

adjoe China
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AI Summary

Lead end-to-end event execution and brand representation for adjoe's B2B marketing initiatives in China. Manage vendor relationships, WeChat channel, and demand generation campaigns to build pipeline and authority. Requires 4-6 years AdTech experience, China market expertise, and fluency in English and Chinese.

Key Highlights
4-6 years B2B marketing background in AdTech, mobile gaming, or SaaS
China market expertise with fluent English and Chinese
End-to-end event execution including trade shows, conferences, and client dinners
WeChat channel ownership and strategic material localization
Full-cycle webinar execution and co-marketing partnership management
Key Responsibilities
Plan and execute China offline events including trade shows, conferences, client dinners, and networking sessions
Manage external vendors and oversee merchandise sourcing, procurement, and inventory for marketing activities
Represent adjoe at industry events to build and strengthen relationships with partners and prospective clients
Manage the official WeChat account end-to-end, creating localized content to drive brand awareness and engagement
Localize global assets including pitch decks, case studies, and collateral for China market relevance
Execute demand generation campaigns across China to build brand authority and generate qualified pipeline
Host webinars end-to-end including speaker coordination, promotion, content creation, and lead follow-up
Collaborate with industry partners on joint webinars, reports, whitepapers, and co-hosted events
Technical Skills Required
Event planning and execution Vendor and merchandise management WeChat content management Demand generation campaign execution Webinar production and promotion
Benefits & Perks
Relocation support to Hamburg, Germany
Global team of 250+ people from over 40 countries
High-velocity environment with direct impact on revenue

Job Description


adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.

At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Beijing, Singapore, and Tokyo. adjoe is defining the next stages of app and ad experience – right now. Join us.

Where Adtech Innovation Becomes a Story Worth Telling

The Marketing team hosts the storytellers of adjoe’s innovation. We turn complex adtech solutions – rooted in data and strategy – into compelling stories that resonate across the mobile advertising industry and beyond. Through our events, visual design, and strategic content, we take adjoe’s vision at the intersection of technology, user engagement, and marketing and make it tangible. All while building a community of forward-thinking industry leaders around our brand.

Your Mission & Who We Are Looking For:

  • Proven B2B marketing background. 4-6 years in AdTech, mobile gaming, or SaaS, blending China market expertise with fluent English and Chinese.
  • End-to-end event execution. Plan and execute China offline events, including trade shows, conferences, client dinners, and networking sessions, managing all logistics and operations.
  • Vendor & merchandise management. Manage external vendors and oversee merchandise sourcing, procurement, and inventory for marketing activities.
  • On-site brand representation. Represent adjoe at industry events, building and strengthening relationships with partners and prospective clients.
  • WeChat channel ownership. Manage the official WeChat account end-to-end, creating localized content to drive brand awareness and engagement.
  • Strategic material localization. Localize global assets, including pitch decks, case studies, and collateral, ensuring local relevance while staying on-brand.
  • Targeted demand generation. Execute demand gen campaigns across China to build brand authority and generate qualified pipeline.
  • Full-cycle webinar execution. Host webinars end-to-end, managing speaker coordination, promotion, content creation, and lead follow-up.
  • Co-marketing & strategic partnerships. Collaborate with industry partners on joint webinars, reports, whitepapers, and co-hosted events.
  • Cross-functional agility & passion. Partner seamlessly with global Sales, Design, and Product Marketing teams, bringing high attention to detail and a passion for gaming and tech.

🌎 We welcome applications from talent worldwide and provide relocation support to Hamburg, Germany for those ready to join our team.

What’s in It for You?

At adjoe, we are not just managing campaigns; we’re helping build the business engine behind one of the fastest-growing adtech platforms in mobile. We are proactively curious: we question status quo, think outside the box, connect the dots. The partnerships you close, the strategies you execute, and the markets you develop will directly shape how adjoe scales globally.

  • Go Big. Own commercial initiatives that move revenue and expand adjoe’s market position.
  • Move Fast. Operate in a high-velocity environment where decisions are made quickly and impact is visible immediately.
  • Be Direct. Work in a culture where feedback is honest, collaboration is real, and politics are low.
  • Thrive Together. Grow alongside a diverse, global team of 250+ people from over 40 countries across 7 offices.
  • Have Fun. Celebrate wins, build lasting industry relationships, and bring your energy to a team that genuinely enjoys what they do.

We welcome applications from people who will contribute to the diversity of our company.


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