Senior Vice President of Marketing (B2B Financial Services & ETFs) - Remote

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SVP of Marketing based in United States.

This is a senior executive opportunity to lead and scale the full marketing function for a rapidly growing financial services platform.

You will shape both the corporate brand and the client-facing marketing capabilities that help investment products reach and grow in the market.

The role spans brand, content, digital, web, events, PR, communications, research, SEO, and industry partnerships.

You will combine strategic leadership with hands-on execution, setting direction while raising the quality and effectiveness of the marketing organization.

A key focus will be building scalable processes, operating rhythms, measurement frameworks, and quality standards that support continued growth.

Working closely with business development, product, strategy, and executive leadership, you will connect marketing activity directly to commercial outcomes.

This role is ideal for a commercially minded B2B marketing leader who thrives on building functions, developing talent, and creating distinction in a complex, highly competitive industry.

Accountabilities

• Set and own the overall marketing strategy, aligning brand, client marketing, demand generation, and communications with broader growth objectives.
• Lead the full marketing organization across brand, content, digital and web, events, PR and communications, design, research, SEO, and industry partnerships.
• Define and strengthen the corporate brand positioning, narrative, and market presence, establishing a trusted and authoritative position within the ETF ecosystem.
• Ensure all brand touchpoints, including websites, presentations, collateral, campaigns, and industry presence, communicate a clear and differentiated value proposition.
• Oversee marketing services delivered for issuer clients, including ETF websites, launch campaigns, marketing collateral, and ongoing communications.
• Develop a scalable and repeatable client marketing model that balances high-quality output with efficient execution and measurable results.
• Partner with clients to increase product visibility, attract assets, strengthen market positioning, and support commercial growth.
• Build the processes, workflows, quality controls, operating rhythms, and standards required for the marketing team to operate effectively at scale.
• Introduce modern marketing tools, measurement practices, and performance management disciplines across the function.
• Establish and monitor KPIs covering demand generation, client growth, marketing effectiveness, and return on marketing investment.
• Provide executive leadership with regular reporting on marketing performance, pipeline contribution, growth opportunities, and strategic priorities.

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• Partner closely with business development, product, strategy, and executive leadership to create integrated go-to-market programs and ensure qualified demand is effectively transferred into the commercial pipeline.
• Recruit, mentor, develop, and motivate marketing talent while establishing a high standard for quality, clarity, creativity, and business impact.
• Bring fresh marketing perspectives and sound commercial judgment to a fast-moving, high-expectation environment.
  
  

Requirements

• 10–15+ years of experience building and scaling B2B marketing organizations in competitive, high-value markets.
• Direct experience in ETFs, asset management, financial services, or another complex and regulated industry is strongly preferred.
• Demonstrated experience leading a full marketing function across multiple disciplines, including brand, content, digital, events, communications, and demand generation.
• Proven track record of building marketing processes, organizational structures, operating models, and performance disciplines from the ground up.
• Deep B2B marketing expertise with a strong understanding of how marketing contributes to commercial growth and revenue generation.
• Experience developing compelling brand positioning and building trust and differentiation in complex or highly regulated markets.
• Strong people leadership skills, with a track record of developing high-performing teams and elevating individual talent.
• Ability to operate comfortably at both strategic and tactical levels, moving from executive-level planning to hands-on execution when required.
• Strong commercial, creative, analytical, and strategic thinking, combined with disciplined execution and excellent judgment.
• Ability to establish meaningful metrics, evaluate performance, and use data to improve marketing decisions and resource allocation.
• Exceptional communication and collaboration skills, with the executive presence to influence senior stakeholders and work effectively across business development, product, strategy, and leadership teams.
• High standards for quality, clarity, consistency, and measurable impact.
• Comfortable working in an entrepreneurial environment where building new capabilities and infrastructure is a core part of the role.

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• A builder mindset, with the ability to create a marketing function rather than simply manage an established one.
  
  

Benefits

• Fully remote position within the United States.
• Senior executive leadership opportunity within a fast-growing financial services and investment technology environment.
• Opportunity to shape both corporate brand strategy and high-value client marketing capabilities.
• Significant influence over marketing strategy, organizational design, processes, technology, and long-term growth.
• Opportunity to build and develop a high-performing marketing organization.
• Close partnership with business development, product, strategy, and executive leadership.
• Ability to make a lasting impact on a rapidly expanding segment of the financial services industry.
• Additional employment benefits and compensation details are to be provided by the partner company during the hiring process.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.