Performance Marketing Specialist (Ecommerce & Paid Traffic) - Remote
Lead growth in sales from advertising channels while optimizing CPA and conversion rates for a fully remote, decentralized solar ecommerce business. Leverage data analytics, automation, and A/B testing to refine paid traffic strategies across Google, Meta, and Criteo. Build scalable processes for web and business analytics using BigQuery, GTM, and AI agents.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
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Job Description
At A1SolarStore we sell solar panels and related equipment in the US and EU. We're a decentralized team, fully remote, working in the CET time zone.
We're looking for a performance marketing specialist with ecommerce experience, strong paid traffic skills, and solid web and business analytics expertise.
Key metrics: growth in sales from advertising channels with an increasing delta (m/m, y/y), and keeping CPA within the range of our current unit economics.
What you'll do:
- Grow our current channels: Google Ads, Bing, Meta Ads, Criteo and test new ones.
- Analyze the sales funnel and find ways to improve conversion rates.
- Build hypotheses at the intersection of advertising and business based on data, then test them.
- Automate routine monitoring, maintenance, and insight-hunting tasks using Google Sheets, n8n, and Claude Code.
- Set up web analytics (GTM, streaming into BigQuery and other services) and business analytics (dashboards and reports built on BigQuery data), and run A/B tests.
- Label data and configure agents to work with it: BigQuery Agents, Claude Code, etc.
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We already have working processes and in-house expertise in all of these areas.
Requirements:
- English: B2 or higher
- An understanding of how to select signals for PMax-like campaigns
- Experience with ecommerce in the US/EU. Familiarity with Google Merchant Center and PMax campaigns. A clear grasp of what CTA, ROMI, product performance, and similar metrics actually mean
- Hands-on experience in web and business analytics: GA, GTM, BigQuery, Data Studio, AI agents
- Analytical thinking and zero tolerance for mess
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We're looking for someone who wants to work on a fast-growing global product, can dig deep into the specifics of the market and the business, isn't put off by growing pains and constant experimentation, and can gradually build stable processes together with the team.
Offer in USD, indexed annually, plus bonuses for hitting KPIs.
In your application, please tell us how relevant your skills are to this role and why it interests you. A relevant cover letter is a hard requirement for us to get in touch. Auto-replies and AI slop go straight to spam :)
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