Senior Paid Search Media Buyer (Home Services & Legal)

Job Title: Paid Search Media Buyer (Home Services & Legal)

Company: OnCore Leads

Location: Remote (U.S. Based)

Employment Type: Full-Time

About OnCore Leads:

OnCore Leads is a performance-driven lead generation company recognized on the Inc. 5000 list four times for rapid growth and innovation. We specialize in delivering high-intent inbound calls and web leads for home services and legal verticals. Our campaigns drive real consumer action, and we’re passionate about scaling results for our clients.

The Role:

We’re seeking a highly experienced Paid Search Media Buyer to take full ownership of our Google and Meta Ads strategy. This role is ideal for a performance marketer who thrives on driving profitable growth through highly optimized campaigns, understands the nuances of both home services (plumbing, HVAC, pest control, etc.) and legal (personal injury, SSD, MVA) lead generation, and can scale ad spend profitably into the six figures monthly.

What You’ll Do:

• Plan, launch, and optimize Google and Meta Ads campaigns for both home services and legal verticals

• Build and manage call-only and lead form campaigns with a focus on high-intent traffic

• Monitor performance KPIs (CPA, conversion rate, call quality, ROI) and report results

• Collaborate with internal teams on creative, landing pages, and call routing optimizations

• Maintain detailed negative keyword lists, audience targeting, and bidding strategies

• Constantly test and iterate ad copy, bidding models, and geo-targeting to improve results

• Stay ahead of platform updates, competitive trends, and compliance changes (e.g. FCC/TCPA)

What You Bring:

• 5+ years of experience managing high-performance paid search campaigns

• Proven track record in both home services and legal lead generation

• Deep understanding of call tracking platforms (Ringba, Invoca, etc.)

• Strong grasp of Google Ads, Meta Ads, and Google Analytics

• Ability to manage budgets of $50K/month+ and scale profitably

• Self-starter mindset with a performance-first approach

• Experience with A/B testing, landing page strategy, and conversion rate optimization

• Familiarity with TCPA compliance is a strong plus

Why Join OnCore Leads?

• 100% remote position with flexible working hours

• Work with a highly experienced and fast-moving team

• High-impact role with room to grow and innovate

• Competitive compensation package

• Performance-driven culture where your results speak for themselves

Ready to Apply?

Do NOT apply unless you have experience running Meta and/or Google ads for home services (e.g,. roofing, plumbing, etc) and/or legal services (eg., personal injury) lead generation campaigns. Be specific in the campaigns you have experience managing.