Drive brand recognition and demand generation for Softprom's Cloud & AI portfolio across international markets. Own end-to-end lead-gen strategies, from channel selection to revenue impact, aligning with global vendors. Execute multi-channel campaigns including digital ads, content, and events to deliver measurable pipeline growth.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
About us
Softprom is a value-added IT distributor with 26+ years on the market, operating in 33 countries with 120+ vendors across five directions: cybersecurity, cloud services, IT infrastructure, security systems, and CAD/graphics.
Our Cloud & AI direction is the youngest and most dynamic in our portfolio. We partner with global vendors including OpenAI (official SMB Referral partner), AWS, Google Cloud, GitLab, tl;dv, Spin.AI, PitchAvatar, and more — with the portfolio constantly expanding.
Why this role matters
In Cloud & AI, marketing has two core missions:
- Build Softprom's brand recognition as a Cloud & AI technology provider across our markets
- Generate real demand — leads that convert into deals
Who we're looking for
B2B marketing starts with smart, multi-step strategy — not just creative. We're looking for someone who:
- Brings a plan instead of waiting for a task
- Is systematic and self-sufficient — needs a goal, not daily supervision
- Thinks analytically and makes data-driven decisions
- Knows how to build lead-gen funnels and understands the full journey — from traffic source to closed deal
- Knows how to pick the right channels for the right audience
- Sets up channels with transparent analytics and clear attribution
- Is ready to own results in revenue — not just activity volume, but real pipeline impact
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What you'll be doing
- Developing promotion strategies for the direction and individual vendors
- Aligning plans with the internal team and global vendors (including leveraging vendor marketing budgets)
- Creating content — from landing pages and email sequences to case studies and event materials
- Managing channels: digital advertising, email marketing, social media, website
- Organizing and running events (online & offline), plus participating in industry events
- Analytics & reporting: leads, cost per lead, deal conversion, ROMI
What we're looking for
- Proven experience in lead generation
- Hands-on experience with digital tools: LinkedIn Ads, Google Ads, Meta Ads, email marketing, analytics (GA4, CRM reporting; HubSpot experience is a plus)
- Experience organizing online and offline events
- English: Intermediate+ (for communication with global vendors)
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Key KPIs
Quantity & quality of generated leads (MQL → SQL)
Potential deal value from marketing activities
ROMI
What we offer
- Base salary + performance-based bonus
- Fully remote work
- Promoting solutions from world IT leaders — from OpenAI to AWS and Google Cloud
- Work across international markets: Central & Eastern Europe, Caucasus, and Central Asia
- Freedom in choosing your tools and approach — as long as it drives results
How to apply
Send your CV to bondarenko@softprom.com with the subject line "Marketing Manager Cloud & AI", and include:
1️⃣ Your expected compensation
2️⃣ 1–2 campaign examples showing the "channel → lead → deal" chain with real numbers
Looking forward to speaking with you!
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