Lead the marketing strategy, acquisition, and retention for an international Sportsbook and Casino business in Nicosia, Cyprus. Manage marketing budgets, build scalable processes, and lead a team across media buying, CRM, and affiliate channels. Requires 6+ years in iGaming marketing with 3+ years of leadership experience and strong knowledge of performance metrics.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Job Description
Our partner is a growing international business operating within the Sportsbook and Casino sector and is looking for an experienced Head of Marketing to build, lead and scale the marketing function across multiple brands and markets.
In this role, you will own the marketing strategy, lead acquisition and retention activity, manage marketing budgets, build a strong team, and work closely with senior leadership, Product, BI, CRM, Tech, Compliance and Commercial teams to drive growth and player value.
Location: Nicosia, Cyprus, On Site
Responsibilities:
As a Head of Marketing, your broad responsibilities will include but are not limited to:
• Own Sportsbook and Casino marketing strategy, budgets, acquisition, retention and growth
• Lead marketing team across media buying, CRM, affiliates, content, design and social
• Manage paid, affiliate, programmatic, native and social acquisition channels
• Improve CPA, ROAS, FTDs, LTV, NGR, retention, conversion and player value
• Work with Product, BI, Tech, CRM, Compliance and Finance to improve performance
• Build scalable marketing processes, reporting and workflows
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
Requirements:
• Strong iGaming, Casino, Sportsbook or Betting experience
• 6+ years in digital, performance, acquisition or growth marketing
• 3+ years leading marketing teams or marketing functions
• Experience scaling teams, budgets, systems and acquisition channels
• Strong knowledge of regulated, offshore or grey markets
• Strong understanding of CPA, ROAS, FTDs, LTV, NGR and retention
• Experience with Google Ads, Meta Ads, GA4, GTM, DSPs, BI and attribution tools
• Strong leadership, communication, planning and stakeholder management skills
Valued knowledge:
• Grey market experience
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
• Brand launch or international scaling experience
• Sportsbook and Casino experience
• Affiliate program and partner management experience
• CRM automation, personalization and retention knowledge
• Experience working with Compliance, Product, BI and Tech
• Additional languages are an advantage
What’s in it for you?
Our client offers an exciting, challenging role in a collaborative, dynamic environment. The right person will find many career growth opportunities in their company, whether you want to advance your technical skills or aspire to leadership in the future.
Benefits:
• Relocation support to Cyprus
• Visa support where required
• Private medical insurance
• Company paid return flight home after one year
• Flexible working hours
Similar Jobs
Explore other opportunities that match your interests