Lead CRM-driven email marketing strategy to enhance customer retention and lifetime value. Design targeted, automated email programs using customer data and behavioral insights. Ensure compliance with data privacy regulations while driving measurable engagement and revenue growth.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.
Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.
When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.
Senior CRM & Email Marketing Manager at BairesDev
We are looking for a Senior CRM & Email Marketing Manager to lead the strategy and execution of CRM-driven email programs that engage customers at every stage of the lifecycle. You will leverage customer data and behavioral insights to build highly targeted communications that drive retention, upsell, and long-term loyalty.
What You'll Do:
- Develop and execute a CRM-led email marketing strategy focused on customer retention, engagement, and lifetime value.
- Build and manage segmented email programs based on customer behavior, purchase history, and lifecycle stage.
- Partner with data and analytics teams to maintain clean, actionable customer data for targeting and personalization.
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- Design and optimize automated journeys for key lifecycle moments including onboarding, winback, and renewal.
- Define and track CRM email KPIs, producing regular performance reports for marketing leadership.
- Ensure all email communications comply with data privacy regulations and reflect current brand standards.
What we are looking for:
- 4+ years of experience in CRM marketing, email marketing, or lifecycle marketing.
- Strong expertise in CRM platforms and email tools such as Salesforce, HubSpot, or Klaviyo.
- Experience using customer data to build sophisticated segmentation and personalization strategies.
- Proven ability to design lifecycle email programs that measurably improve retention and revenue.
- Solid understanding of data privacy regulations including CAN-SPAM, GDPR, and CCPA.
How we make your work (and your life) easier:
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- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours - make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package— well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- You can grow at the speed of your learning curve.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.
Join a global team where your unique talents can truly thrive and make a significant impact!
Apply now!
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