Integrated & Digital Media Manager (m/f/d)

Job Offer Details

Are you looking for a position that fits not only professionally and organizationally but also culturally?

At Empion, we combine recruiting with company culture and match candidates with culturally compatible employers based on a short questionnaire.

If you are ready for your culturally compatible employer in the consumer goods industry, apply now with us and let’s have a brief conversation about your cultural preferences and what type of work environment would be culturally suitable for you.

Position: Integrated & Digital Media Manager (m/f/d)

Standort: Frankfurt am Main

Branche: Consumer Goods

Flexibilität: Hybrid

Beginn: flexible

Sprache: Englisch C1, Deutsch B2

Your benefits:

• Total Ownership: From Day 1, you'll manage projects, develop consumer-centric, data-driven strategies, and identify innovative media opportunities that impact brand growth.
• Office Location: Based in Schwalbach, Germany, with a 15-minute commute from Frankfurt by car or 30 minutes by train, plus free shuttle service. Amenities include free parking, discounted coffee bars, a restaurant, and an employee gym.
• Flexibility: Flexible work arrangements, with 3 days in the office or with partners and 2 days for focused work, typically from home.
• Brand Influence: Opportunity to impact brand direction in a dynamic consumer goods environment influenced by evolving channels and competition.
• Employment Package: Permanent contract with a competitive salary, annual performance reviews, and various social benefits (e.g., relocation support, pension plan, bonuses).
• Respectful Work Environment: Focus on employee well-being, promoting agility and work/life balance, with flexible arrangements.
• Career Development: Diverse career paths with new job assignments every 2-3 years to gain experience in different media areas and brands

The role:

• Integrate into the in-house media team to deliver effective media plans and drive business results with brand managers.
• Lead integrated media strategy and planning for various brands across all media channels (TV, digital, print, OOH).
• Determine the optimal channel roles and media mix to resonate with target audiences.
• Utilize media planning tools, data, and consumer insights for scenario planning and audience analysis.
• Collaborate closely with the Digital Planner to ensure successful execution of digital campaigns.
• Manage brand media investments, adapting channel allocations and budgets as necessary.
• Present innovative campaign strategies and effective audience engagement methods to enhance business performance and stay competitive by analyzing industry trends.

Your profile:

Must-Have Qualifications:

• Experience in integrated media planning within an agency or brand environment.
• Expertise in all media channels, especially TV and digital.
• Proficient in using industry-standard planning tools and data sets for data-driven media plans.
• Knowledge of the German media landscape.
• Completed university degree or apprenticeship with relevant media work experience.
• Experience managing multiple partners and campaigns.
• Strong attention to detail, entrepreneurial mindset, and analytical/innovative skills.
• Fluent in English; German language skills are a plus.

Preferred Qualifications:

• Experience in the Consumer Packaged Goods (CPG) sector is highly valued.

Software and Tools:

• Must-Have: Proficient in Microsoft Office, particularly Excel.
• Experience with Programmatic Buying Platforms (e.g., DV360, The Trade Desk).
• Preferred: Familiarity with ad serving and audit tools (e.g., Flashtalking, MOAT, Nielsen DAR) is a plus.

If you are ready to find not just a job but a passion, we look forward to meeting you. Apply now!