Marketing Lead for Bitcasino

Our Marketing department is growing and we are looking for new talent to join us on our journey! 🚀

As the Marketing Lead in Yolo, you’ll be responsible for collaborating with the CMO and Director of Casino to craft a comprehensive marketing strategy for Bitcasino, while also engaging with other stakeholders and cross-functional teams within the organization.

We are looking to team up with someone who has experience in online casino marketing and possesses a deep understanding of the audience and customers. They should be able to identify the ideal player profile and have knowledge of various marketing channels. This person should also be crypto-savvy and aware of the web3 world, with some understanding of tokens. Above all, excellent communication skills are essential.

Working at our company means working at a young, international, and fast-paced fintech company that offers an ideal workplace for those who want to have a real impact on the growth of an organization and are craving responsibilities. It also means having lots of fun! 🎉

The role offers flexibility in location, with options including Tallinn, Malta, or Central London. We assure you that relocation support will be provided.

✍️ Your daily tasks in more detail

• Work with CMO and Director of Casino to develop a comprehensive Bitcasino marketing strategy, including positioning strategy, multi-geo strategy, competitor analysis and geographical expansion.
• Work closely with cross-functional teams like casino ops, product development and management to align strategies and initiatives to business objectives.
• Work together with the Content Marketing team and acquisition team to ensure consistency in marketing messages and brand comms across different partnerships, portals, communities and networks.
• Provide the link between Marketing and Product Development – prioritising external and internal marketing tools and feature development.
• Work closely with CRM team to monitor, optimise and improve conversion rates, churn rates, and player values in relation to marketing activities.
• Analyse marketing programs and adjust strategy and tactics to increase effectiveness (improved ROI) to meet changing market and competitive conditions. Stay current on the Casino Marketing industry trends.
• Construct post-event reports, provide analysis, and prepare regular status and performance reports on Casino Marketing activities.
• Oversee marketing assets for the global marketing team, driving the vision of the brand through these assets. This includes overseeing landing pages development and content.
• Lead and oversee all marketing initiatives for the new beta Bitcasino site, working collaboratively with cross-functional teams to ensure alignment with overall business objectives.
• Develop and execute comprehensive marketing strategies to drive user acquisition, retention, and engagement for both the beta Bitcasino site and the new Bitcasino token.
• Stay abreast of industry trends, competitor activities, and emerging technologies to identify new opportunities within the cryptocurrency and online gaming space.

✔️ What we expect from you

• Minimum 4 years experience in the iGaming industry, 2 years of strategic Casino brand marketing management role.
• Strong brand building/management experience.
• Experience leading a team.
• Good understanding of blockchain technology, decentralized finance (DeFi), and Web3 concepts.
• Understanding of digital acquisition, retention, affiliates, SEO, content, UX, SoMe, PR.
• Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROI, LTV).
• Proven ability to work with cross-functional teams and successfully launch new products and partnerships in an agile environment.
• Experienced in targeted and performance-driven digital marketing in a fast-growing business;
• Numerically minded when reviewing campaigns and analysing data.
• Strong problem-solving and decision-making skills.
• Proven track record in successful execution of building a marketing team and delivering results.

🚀 What will you find at Yolo Group?

• Generous learning & development package (personal development plan & trainings, company-wide knowledge sharing & trainings)
• Opportunity to invest in the Group’s own venture fund, Yolo Investments
• Focus on your well-being via monthly sports compensation, in-house gym and relaxing sleeping pods in our HQ, 3 health days per year, and private health insurance
• Celebrating together! Birthday day off, paid vacation days to celebrate personal life achievements, e.g., child’s first school day, engagement, marriage, etc.
• Comfortable offices with its own cafeteria in HQ, plenty of fruits, snacks, drinks, and good vibes
• Most legendary events and networking opportunities with colleagues across the whole Group
• Free parking at the office
• Relocation support

* Benefits package may vary depending on the location