Digital Marketing Specialist

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our team in a remote capacity. This role is perfect for a proactive individual with 1-3 years of experience in digital marketing, eager to grow within the SaaS/AI sector. The candidate will play a crucial role in executing digital marketing campaigns, supporting our online presence, and contributing to lead generation efforts.The ideal candidate should possess a foundational understanding of digital marketing principles, excellent communication skills, and the ability to collaborate effectively with cross-functional teams.

• Content Creation & Management: Assist in creating engaging content for social media, blogs, email campaigns, and website updates, ensuring consistency and alignment with brand guidelines

• Social Media Marketing: Execute social media campaigns, monitor performance, and engage with followers across various platforms to build brand awareness and drive engagement

• SEO & SEM Support: Assist in keyword research, website optimization, and the execution of paid search campaigns (PPC), contributing to improved search engine rankings and traffic

• Email Marketing: Support the creation and deployment of email marketing campaigns, analyze performance metrics, and contribute to list segmentation strategies

• Analytics & Reporting: Monitor and analyze website traffic, social media engagement, and campaign performance using Google Analytics and other tools, providing regular reports and actionable insights

• Marketing Automation: Assist in the implementation and management of marketing automation tools, supporting the development of automated workflows

• Stakeholder Collaboration: Work closely with the marketing team and other departments to align marketing efforts with overall business objectives

• Experience: At least 1-3 years of hands-on experience with marketing automation tools and executing digital marketing campaigns
• Technical skills:
  • Basic understanding of SEO and SEM principles
  • Familiarity with Google Analytics and other digital marketing tools
  • Experience with social media platforms (LinkedIn, Twitter, Facebook, etc.)
  • Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot)
  • Familiarity with marketing automation platforms is a plus
  • Basic understanding of content management systems (CMS) like WordPress
• Soft skills:
  • Excellent communication skills; must be a native English speaker
  • Strong collaboration skills to work effectively with cross-functional teams
• Preferred Experience:
  • Workexperience in a multinational organization is highly desirable
  • Proven track record of contributing to successful digital marketing campaigns

• This roleis fully remote; candidates must have access to reliable high-speed internet and a conducive work environment
• Proficiencywith remote collaboration tools (e.g., Microsoft Teams, Jira) is essential

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