Digital Media Manager

Job Title
**Digital Media Advertising Specialist – UK Car Finance Campaigns (On-site, Visa Sponsorship)**

About Us:
TGS Car Sales is a leading car finance brokerage in the UK, helping customers secure affordable vehicle finance through a panel of trusted lenders. As we expand our in-house marketing operations, we’re looking for a highly skilled **Digital Advertising Specialist** with strong, demonstrable experience in **UK car finance campaigns.**

This is a **full-time, on-site role based in the UK.**
**Visa sponsorship and relocation support will be provided** for the right candidate.

What We’re Looking For:

Essential Experience:

- **Minimum 3 years' hands-on experience** running paid digital ad campaigns for **UK car finance brokers** or automotive finance firms
- Proven success in **lead generation**, **conversion optimization**, and **CPC/CPA reduction**
- Deep understanding of UK car finance customer personas and online behavior

#### **Platform Expertise:**

- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- TikTok Ads (Lead Gen & Brand Awareness)
- Additional platforms: Microsoft Ads, Snapchat, native and retargeting tools

#### **Performance & Analytics:**

- Proficiency with Google Analytics, Meta Business Suite, UTM tracking, and reporting tools
- Strong analytical mindset with focus on ROAS, lead quality, and campaign performance

#### **Compliance & Creativity:**

- Knowledge of **FCA (Financial Conduct Authority)** guidelines for financial advertising
- Experience writing compliant, conversion-focused ad copy
- Ability to work with creative teams or tools to develop effective visuals and videos

#### **Portfolio Requirement:**

- Applicants **must provide examples** of previous campaigns including metrics such as CPA, CTR, conversion rates, and lead volume

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### **Preferred Qualifications:**

- Google Ads & Meta Blueprint certifications
- CRM and automation tool experience (e.g., HubSpot, Zapier)
- Basic knowledge of landing page platforms (Unbounce, ClickFunnels, etc.)

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### **Soft Skills:**

- Strong English communication (written & verbal)
- Detail-oriented and results-driven
- Proactive team player, capable of working under deadlines in a fast-paced environment

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### **What We Offer:**

- **Competitive salary** based on experience
- **Visa sponsorship** for eligible international candidates
- **Relocation assistance** and support with UK work permits
- Career progression in a high-growth, performance-driven team
- Supportive and collaborative work culture

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### **Location:**
Stoke-on-Trent, United Kingdom (Full-Time, On-Site)

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### **How to Apply:**
Please email your **CV**, examples of campaign work/results, and a brief cover letter to:
**fm@tgscarsales.co.uk**

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