Head of Growth Marketing

About Flattts

Flattts is a real estate platform designed for long-term rentals and sublets in Nigeria and Ghana. Our mission is to make finding and renting homes easier, more transparent, and efficient. We’re looking for a Head of Growth Marketing to drive user acquisition, retention, and engagement. This role is for someone who can think beyond digital ads and come up with creative, real-world campaigns to grow the platform.

Responsibilities

User Acquisition & Growth Strategy

• Develop and execute creative, high-impact marketing campaigns to attract landlords and renters to Flattts.

• Identify the most effective online and offline channels to scale growth, including SEO, paid ads, influencer marketing, and referral programs.

• Experiment with on-the-ground activations, guerrilla marketing, and partnerships to reach property owners and renters in key cities.

Real-World Activations & Community Growth

• Organize events, pop-ups, and meetups for renters, landlords, and real estate professionals.

• Partner with co-working spaces, universities, and relocation services to reach target audiences.

• Launch creative offline campaigns such as billboards, flyers, radio ads, and street activations in high-traffic rental areas.

Performance Marketing & Analytics

• Run and optimize digital campaigns across Google, Facebook, Instagram, TikTok, and Twitter to drive conversions.

• Track and analyze key metrics (sign-ups, conversion rates, engagement) and iterate based on insights.

• Conduct A/B testing on ads, landing pages, and referral incentives to maximize impact.

SEO, Content & Influencer Marketing

• Develop an SEO strategy to rank Flattts for searches like “affordable rentals in Lagos” or “sublets in Accra”.

• Partner with real estate influencers, YouTubers, and bloggers to showcase Flattts’ listings and benefits.

• Create valuable content such as renter guides, property investment tips, and city rental breakdowns.

Retention & Referral Growth

• Design engaging email, SMS, and push notification campaigns to keep users active.

• Launch a referral program to encourage landlords to list properties and renters to invite friends.

• Improve the onboarding experience to increase activation rates for new users.

Strategic Partnerships & Growth Experiments

• Partner with real estate agents, property developers, and moving companies to expand Flattts’ reach.

• Explore innovative partnerships with ride-hailing apps, fintech platforms, and hospitality brands for cross-promotions.

• Continuously test new, unconventional growth tactics to stay ahead of competitors.

Who You Are

• You thrive in fast-paced, high-growth environments and can take ideas from concept to execution.

• You’re not just focused on digital marketing—you understand the power of offline activations and grassroots marketing.

• You have experience driving real-world campaigns, from hosting events to running street-level marketing initiatives.

• You’re data-driven but also creative—able to balance analytics with bold, innovative ideas.

• You have a deep understanding of Nigeria and Ghana’s rental market, culture, and consumer behavior.

• You’re resourceful, scrappy, and results-oriented, always looking for the next big growth opportunity.

Why Join Flattts?

• Play a leading role in transforming the rental experience in West Africa.

• Work with a passionate, fast-moving team that values creativity and execution.

• Opportunity to experiment, launch bold campaigns, and see real impact.

• Competitive salary + performance-based incentives.

• Flexible, remote work environment with travel opportunities.